Zack Silver Email & Phone Number

Los Angeles, CA, US

Los Angeles, US

Los Angeles, CA, US

• Managed the development and execution of marketing strategies in support of live events, tours, tentpoles (i.e. KCAs), gaming, & external partner activations.
• Built sport marketing partnerships that expanded brand affinity and help guide audiences into the Nick ecosystem.

New York, New York, US

• Owned internal marketing campaigns to promote digital shows to other brands and divisions at ViacomCBS, including newsletters, launch day emails, trailer launches, and billboard and lobby screen content.
• Managed all aspects of marketing projects, including budgets, calendars, and production; coordinated with agencies to create trailers, sizzle reels, branding campaigns, and key art assets.
• Oversaw design and production of decks and sizzle reels used to promote digital shows (Comedy Central, Nickelodeon, MTV, and BET) to other company’s divisions, and established ViacomCBS Digital Studios as a digital.
• Coordinated internal and external asset requests across company to gather key art, social graphics, trailers, company sizzles, stills, talent headshots, GIFs, and show episodes to support launch of shows or new.
• Worked with multiple VDS marketing teams by pitching ideas for marketing of films and shows to help develop unique social, digital, and out-of-home campaigns; produced marketing campaigns for events and VidCon concerts.
• Managed department newsletters and email blasts via Mailchimp featuring content highlights from VDS brands, gathering assets and data, copy editing, and designing thumbnails; deployed to 500 employees and senior.

Los Angeles, California, US

• Led development and execution for all events and experiential activations, including consumer conventions such as SXSW, VidCon, and Playlist Live to increase brand’s awareness for targeted audiences, including.
• Drove creative design process for all branded elements for each event, including logos, signage and decor, digital invites, Snapchat filters, and logo animation videos; created exclusive content with talent and.
• Spearheaded a new branding marketing campaign for Awesomeness in 2017, producing new sizzle reels and outdoor creative for Times Square billboards and taxi cabs in NY, reaching 380K people daily and 138M visitors.
• Implemented a company-wide SWAG catalog and ordering system for Awesomeness, that featured dozens of custom-designed merchandise and branded collateral, reducing costs and increasing productivity.

Los Angeles, California, US

• Served as one of lead project managers for all experiential activations for clients such as Warner Bros, NBCUniversal, and Disney, to provide digital campaign, creative design, and targeted/experiential marketing.
• Pitched experiential marketing activations to studio clients, including stunts, street teams, food trucks, special screenings, photo ops.
• Facilitated brainstorming sessions, designed proposals, pitched decks, and created project budgets worth up to $1M.
• Oversaw logistical execution of cross-country tours within NFL games, college campuses, state fairs, and local news stations.

Knoxville, Tennessee, US

Burbank, CA, US

Universal City, CA, US

Hollywood, CA, US