Zack Simpson Email & Phone Number

Chicago, Illinois, Us

Client-facing team lead on CRO strategy.

Delray Beach, Florida, Us

I managed the migration and setup of GA4 and partnered with the dev team to have GTM tracking every user action on the site with custom tagging. I used data analysis tools to identify areas of opportunity for A/B testing optimization and managed tests launched via Optimize and Optimizely. I also partnered with design, dev, and marketing to manage projects and inform key stakeholders on project status via Jira.Successes: Designed, tested, and launched a new product card display and new UI for product presentation across listing pages, which resulted in a nearly $2M annualized lift in revenue. I also introduced new cross-sell functionality to drive awareness and sales of new products, resulting in product category sales lift of 5X YoY.Tech stack: Salesforce Commerce Cloud (SFCC), GA4, GTM, Jira, Miro, Slack, Figma, Clarity, Optimize, Optimizely, Einstein, Looker

Tokyo, Jp

Focused on qualitative and quantitative research, heuristic analysis, and developing data stories (like an Adobe Analytics workspace) for conversion optimization test cases. Helped identify next best action strategy and user journey optimization. Involved with user research and user testing. I conducted primary research, such as user surveys and user testing for various audience cohorts and processed/analyzed survey data. Contract role.

I’ve worked as a consultant with over 50 clients, spanning dozens of industries. My clients include DTC and B2B sites and I’ve helped inform on strategy or assist with hands-on management of various marketing programs. Much of my work has been performing website audits for conversion optimization and setting up A/B or MVT tests, but I’ve also managed the day-to-day of paid search and shopping campaigns for clients as well, with monthly spend of $4M+.Successes: I turned around an inherited Google Ads and Shopping campaign, improving the ROAS by nearly 3X in a matter of just two months on a budget of $500k.Tech stack: Google Analytics, Google Ads, Facebook Ads (Meta), LinkedIn Ads, Amazon marketplace, Walmart marketplace, Etsy, Shopify, WooCommerce, Magento 2.0, Fullstory, Clarity, Hotjar, Adobe Analytics, BigCommerce, Wix, Unbounce, Photoshop, Basecamp, Trello, Zapier

Austin, Tx, Us

This role was as an outside consultant for the agency, working under their brand but as a contactor. I managed client-side marketing strategies for several different client projects. My focus was managing paid search, paid social, and display campaigns with budgets in the $1M - $2M range.Successes: During a peak seasonal event for one client, the landing page experience did not perform as expected. I jumped into Unbounce and used my experience with conversion optimization to re-do the page. The campaign saw an immediate turnaround in performance and the campaign managed to hit its revenue goals. Tech stack: Google Analytics, Google Ads, Facebook Ads (Meta), Shopify, Shopify Plus, WooCommerce, Hotjar, CrazyEgg, Unbounce

Tucson, Arizona, Us

Manage paid media campaigns and strategy for clients.

Indianapolis, In, Us

Competitive analysis for SEO, SEM, and content to understand best practices and improve the strategic roadmap. Data analysis from tools like GA and CrazyEgg to understand user flow and behavior and identify UX improvement opportunities. I also wrote and published articles related to lyophilization. Tech stack: SpyFu, Ahrefs, Google Analytics, SEMRush, CrazyEgg

Dual responsibilities for managing the e-commerce business and the production operations. E-commerce focus manages marketing, website development, project management, web design, email marketing, retention marketing, analytics, customer service, UX/UI, etc. My focus on operations spans production, fulfillment, logistics, payments & fraud - both domestic and international.

Full P&L responsibility of ecomm business unit. Oversaw staff and strategy across ecommerce, CX, analytics, digital merchandising, and tech development. Focused on the entire customer journey, but particularly as it relates to the digital experience with the brand. Also helped manage the retail stores' needs and request from HQ.

Oo

I worked as a marketing and business consultant via Upwork.com (formerly oDesk). Client projects have included PPC management; email strategy development; conversion rate optimization (CRO) and landing page optimization; CAC analysis, data analysis & business intelligence. I also managed Facebook Ad campaigns, Shopping data feed management, and much more. Lead gen and demand gen projects were common, as many clients specialized in services.Specific programs/skills utilized: Google Analytics, MixPanel, Google Content Experiments, Unbounce, Optimizely, Trello, Aweber, Basecamp, Excel, SiteCatalyst, Zapier, SpyFu, UsabilityHub

Coconut Grove, Fl, Us

Managed digital marketing for ComfortUp.com, a subsidiary of Watsco.Hands on management of PPC, SEO, conversion optimization, content, affiliate, analytics, UX/UI. Provide support for business/web operations, financial reporting, and customer relations. Also assisted with product merchandising and catalog management. Heavily focused on data analysis across channels and applying business intelligence (BI) to projects.Specific programs/skills utilized: Magento Enterprise, SalesForce, Desk, JIRA, AceProject, CrazyEgg, 8x8, Endeca, Google Analytics, Scene7, Informatica, SaleMove, Olark

Palo Alto, California, Us

Marketing, product development, growth hacking, business development. Basically I worked on pursuing ways to improve user experience and user value.*Marketing Management*Human Interface Design

Plantation, Fl, Us

Created and managed online marketing campaigns to drive customer acquisition and retention. Channels managed include Google PLA, SEM, SEO, affiliate marketing, comparison shopping engines, email, and social media. Managed monthly ad budget and oversaw partner agencies. Developed marketing strategies to lead external teams toward ROAS goals. Created content for website and social media channels. Managed company reviews and reputation management.Worked with internal partners for pricing, analytics, content, and email. Managed internal teams for SEO and SEM projects.Specific programs/skills utilized: SiteCatalyst and Adwords, Excel (vlookup, pivot tables, etc), Balsamiq (building wireframes for PM/design), Stone Edge, ManageEngine, Website Optimizer (A/B, MVT testing), Adwords Editor, Google Affiliate Network, ShareASale, Commission Junction, PepperJam, BrightEdge, MyBuys, Photoshop

London, Gb

Company size is ~42,000 employees, $1.2B annual revenue. Responsible for maximizing revenue through an ecommerce channel for a large non-profit. Use KPIs and visitor data to optimize product merchandizing and marketing strategies, manage execution of project-oriented work efforts and meeting client expectations for time, cost, and efficiency. Work collaboratively with engineers, QA team, and clients to ensure the flow of marketing merchandizing projects. Analyze web traffic and consumer behavioral data to generate new strategies for product management.Specific programs/skills utilized: SiteCatalyst (data analysis), Adobe Discover (analysis), Excel (vlookup, pivot tables, etc), Oracle CMS, Balsamiq (building wireframes for PM/design team), Test&Target, Atlassian JIRA, Tableau

Us

Company size was ~45 employees, $8M-$10M annual revenue. Oversee and manage all marketing strategies and initiatives for online retailer client (MoviePosterShop.com) encompassing multiple brands and products. Manage all social media marketing efforts, including strategy development for Facebook and Twitter platforms. Create innovative and engaging marketing campaigns across email, affiliate, website, mobile, social and SEM. Spearhead collaboration with engineers, designers and partners to develop and implement promotional campaigns and materials. Conduct market research use raw data to drive strategies. Manage and prioritize multiple projects, budgets and team members. Implement website optimization strategies to increase revenue, streamline user experience, and test new concepts.Specific programs/skills utilized: Google Analytics (data analysis), Website Optimizer (A/B, MVT testing), Excel, PowerPoint, Adwords Editor (PPC), Google Affiliate Network, ShareASale, Basecamp (Project Management), 5pm (Project Management), USI (retargetting)Note: From Sept '09 - April '10 this position was with MovieGoods.com, which later became Pop Culture Graphics.

Company size was ~90 employees, $6M annual revenue.I served two roles here. First, I did the public relations for KJR Management itself. This meant press releases, website content, blogging, SEO, campaign planning and design, lots of social media marketing and networking, industry research, create press kit materials and I'm always working on creative PR brainstorming.My second role served their clients. Because they are an internet advertising company, I wrote press releases for our clients, which includes lots of research about many different businesses. I also wrote (SEO) optimized content for some of our clients websites and occasionally client blogs.

Ba, Public Relations

Education record