Transport offers clients a wide range of customized marketing, creative and media services along with best-in-class execution that drives business results. Whether you’re a media company searching for assistance with go-to-market strategy and sales development, a marketer looking for a breakthrough content or experiential program, or a business interested in leveraging paid search, native, and other PPC lead generation tactics, we are excited to offer our support.

MediaLink operates at the intersection of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities it needs to enable change and drive actionable solutions. Unlike any other company in the strategic advisory space, MediaLink helps companies execute in the core areas of revenue acceleration, industry marketing, investor strategy, data and technology solutions, and talent (including retained Executive Search). Founded in 2003 by Michael E. Kassan, MediaLink employs 125+ professionals in New York, Chicago, Los Angeles, San Francisco and London. MediaLink is an Ascential company. Ascential is a global business-to-business media company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services.

Provide branded content creative consulting services for Mythical Entertainment developing brand integrations for Good Mythical Morning, the most successful daily talk show on YouTube with 12MM+ subscribers.

Oversaw creative development and execution of custom branded content solutions for Defy’s Fortune 500 partners and advertisers, as well as overseeing integrations into Defy’s owned and operated programming.

• Supervised development and sales from ideation through execution of branded content initiatives for agencies, brands and distributors. • Supervised development of branded content programs for SMOSH, the #1 channel on YouTube in terms of subscribers with over 11 Million subscribers across 5 channels.• Served as Executive Producer on numerous branded content programs for Fortune 500 brands including: o Chasing with Steve Aoki, a reality competition series sponsored by XBOX 360 and produced inpartnership with FUSE. The 1st season delivered over 5 million views, 43 million earned media impressions.o TRESemme Style Setters, a digital series launched at Mercedes-Benz Fashion Week 2012, through the result of a unique partnership between TRESemme´, Mindshare and Alloy Digital. o The Chopra Well, the YouTube funded Deepak Chopra channel launched in July 2012.o Samsung Flash Kick, a flash mob event and video in London’s Victoria Station. This project served as the tent pole of “Project Teamwork”, a partnership between Samsung and ESPN International. The Flash Kick video generated over 7.5 million views.o The Invested Life, a $2.5M+ branded entertainment series for TD Ameritrade, Ogilvy Entertainment and MSN. The 15-month project included over 180 original videos totaling over 540 minutes of content resulting in 5.4M users and video completion rates of over 43%.

• Developed Puma’s marketing campaign in China to support its role in the 2008-2009 Volvo Ocean Race• Recommended opportunities for Puma to better align its brand with the needs of China’s teenage consumers • Created a 3 - 5 year marketing plan for Puma’s brand in China.online marketing activities including domain name acquisition, SEM, targeted social network ads and rich media advertisements across ad networks.

Director of New Business Development • Supervised development of television / feature projects, created internally and through partnerships. • Formulated strategies for and initiated pitches with networks and other clients. • Supervised the post-production process by working with editors to address network notes.

- Managed relationships with clients on a day-to-day basis.- Identified new business opportunities and clients.- Managed day-to-day operations within television literary department.