Driver Studios is an award winning media and entertainment company focused on the development, production, distribution, marketing and licensing of entertainment content. Beyond our own brands, we unlock the power of our audiences with leading data-driven advertising and branded content solutions that deliver on creativity and storytelling.Paid Media / Performance Marketing Strategy and Operations specific to YouTubeData Analysis / Competitor AnalysisYouTube strategy (not every micro/macro trend is the correct fit for every brand. Understanding how to align with a trend that would align with your audience and more importantly, understanding how to create a content using the trend to make it appealing to your audience). OTT Distribution Strategy and OperationsCopyright Strategy / Management (YouTube CMS)Content Creation Strategy (from script to production backed by data).YouTube Optimization Strategy

Client Roster Included:Salesforce (Salesforce, Saleforce Admins, Salesforce Support, Salesforce Developers)Viacom (MTV, MTV News, CMT, VH1, Wild N' Out, Paramount Network, Smithsonian) AMC Networks (AMC, WEtv, IFC Films)HarperCollins (Epic Reads, Shelf Stuff)Dwell - Design & TechnologyE!NewsUsing data to help create strategy to reach the right viewer and elevate brands on YouTubePerformance Marketing - Paid media campaigns on YouTube.Drive traffic to O&O property.Grow awarenessWith the experience in organically growing YouTube channels, we create a holistic paid & organic strategy to help a brand reach their goals.

Client Roster Included:Salesforce (Salesforce, Saleforce Admins, Salesforce Support, Salesforce Developers)Viacom (MTV, MTV News, CMT, VH1, Wild N' Out, Paramount Network, Smithsonian) AMC Networks (AMC, WEtv, IFC Films)HarperCollins (Epic Reads, Shelf Stuff)Dwell - Design & TechnologyE!News∙ Programming & marketing strategy on YouTube.∙ Data backed content strategies to activate audience and increase engagement.∙ Increase ad revenue on the platform.∙ Work with Video Operations team to ensure content is uploaded and optimized according to pre-determined strategy.• Work with Analytics team to create reports to help guide client recommendations and insights.• Prospect new opportunities while retaining current partnerships year over year.

ZEFR is a video technology company focusing on YouTube channel management, identifying and monetizing video content, and delivering TV-like contextual relevance and brand safety on YouTube at the individual video-level. As of November 2019, through an asset acquisition, ZEFR's Rights & Channel ID is now part of Vobile, making the company the world’s leading content protection and monetization platform. Current Client Roster:Viacom (MTV, CMT, Wild 'N Out, MTV News, Paramount Network, LipSyncBattle, Ink Master) AMC Networks (WEtv, IFC Films, IFC TV)HarperCollins (Epic Reads, Shelf Stuff). Past Clients Included:Viacom (MTV2, TRL, Spike TV)HarperCollins (HarperKids)Sundance TVDeluxe Corporation: The Small Business Revolution∙ Work directly with clients on content & marketing strategy.∙ Learn and understand clients overall business goals. ∙ Define, analyze and provide metrics to help clients achieve YouTube-specific goals.∙ Track and monitor performance towards key metrics, deliver and implement improvement strategies.∙ Work with cross-functional partners (Policy, Engineering, Vendor Operations, and Analytics).

∙ Drive the monetization of YouTube music content.∙ Correspond with partners and partner managers regarding compositions, reference files and sound recordings.∙ Manually clean up incorrect composition merges, sound recording merges and incorrectly delivered reference files.∙ Data clean up for YouTube Red.∙ Weekly clean up of YouTube Music Charts.∙ Working on urgent projects as they come up as we strived to perfect the experience of using YouTube.∙ Monitored indie blogs, which led to predicting videos that would become viral hits such as Fred Stobaugh – Oh Sweet Lorraine which lead to identifying owners early on and Content Partnerships reaching out and putting a deal in place.YouTube ContentID, CMS (Hollywood), YouTube Music Charts, Audio Library, YouTube Red

The label's focus was the band Madison Rising with the focus being on providing entertainment for military and drawing attention to American veterans.The Star Spangled Banner - https://youtu.be/c8C7i9kdEf8MarketingProductionAdministrationVideo Editing

Live Show Booking ∙ Booked over 850 Say When & The Blackboard Nails shows in 3 year period including Warped Tour, Bamboozle, NXNE, Canadian Music Week, Liverpool Sound City Festival. Music Licensing ∙ Licensed Say When to Disney, MTV, E Entertainment, NESCAR & some video games.Brand Partnership Management ∙ Negotiated sponsorships w/ Pepsi, Gorilla Glue, Rockstar Energy Drinks. Brought in over $10K in sponsorship money.Contract Negotiation ∙ Negotiated all the contracts with major festivals and show bookings. Negotiated and managed the process of recording with Kato Khandwala (The Pretty Reckless, Paramore, Blondie) & Scott Reibling (Weezer, Letter to Cleo, Fall Out Boy).Marketing | Promotions ∙ Placed artist on major radio stations, college radio, tv, local and national press. Product Management ∙ Brought product to radio, brick & mortar stores, digital.Some fun projects I worked on:√ Documentary: "Leave It All Behind"​ shown at CBGB's Film/Music Festival in New York √ Music Video: "The Star Spangled Banner" - Madison Rising √ Punk Band: Say Hello To The Angels (SHTTA)√ Pop Rock Band: Say When (PopStar Magazine referred to Say When as overachievers) √ Psychedelic Rock Band: The Blackboard Nails√ The Death of Paris (independent rock band)