Zack Swan

Zack Swan Email and Phone Number

VP of Marketing @ Verano | MBA, Retail Marketing @ Verano
Zack Swan's Location
Apollo Beach, Florida, United States, United States
Zack Swan's Contact Details
About Zack Swan

As the VP of Marketing at Verano, my journey has been marked by spearheading efforts across 130 retail locations, driving customer engagement through cutting-edge Omni-Channel strategies and meticulous data analytics. Our team's focus on campaign creation and digital operations has significantly bolstered customer acquisition and retention.In collaboration with a dedicated team of 14, we've optimized the customer journey and in-store experience, leveraging my expertise in retail marketing to capture diverse market segments. This commitment to innovation and operational excellence underpins our ethos at Verano, as we continue to lead in the dynamic landscape of retail marketing.

Zack Swan's Current Company Details
Verano

Verano

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VP of Marketing @ Verano | MBA, Retail Marketing
Zack Swan Work Experience Details
  • Verano
    Vp Of Marketing
    Verano Dec 2022 - Present
    Chicago, Illinois, Us
    Leading a team of 14 and overseeing Retail Marketing for over 130 retail locations spanning 12 different states. Responsibilities include campaign creation, digital marketing operations, customer acquisition and retention, in-store merchandising, and customer journey management.
  • Verano
    National Director, Retail Marketing
    Verano Oct 2021 - Dec 2022
    Chicago, Illinois, Us
  • Altmed Florida
    Director Of Sales And Marketing
    Altmed Florida Jun 2020 - Oct 2021
    Ruskin, Fl, Us
  • Altmed Enterprises
    Regional Sales Manager
    Altmed Enterprises Oct 2018 - Jun 2020
    Sarasota, Florida, Us
    ▪ Responsible for generating referrals to the MüV dispensary by way of physician recommendations and community outreach.▪ Lead trainer on medical cannabis for physicians, clinics and community organizations leading educational courses and acting as a key-note speaker
  • Altmed Enterprises
    Sales Director
    Altmed Enterprises Oct 2017 - Oct 2018
    Sarasota, Florida, Us
    ▪ Managed all sales activities for wholesale customers including revenue forecast, pricing strategies, and business development. ▪ Responsible for managing and developing sales representatives, administrative assistant, brand ambassadors and drivers. ▪ Conducted dispensary pitches and vendor days for entire portfolio of MuV and Wana products including flower, topicals, concentrates, vapes, and edibles.▪ Implemented creation and implementation of a CRM system for all sales members to use daily.▪ Led coordination of all marketing activities for both wholesale and retail business.
  • Full Harvest Technologies
    Director Of Sales Operations
    Full Harvest Technologies Sep 2016 - Sep 2017
    San Francisco, California, Us
    ▪ Developed sales systems and strategies in conjunction with CEO for seed funded start-up company.▪ Managed all sales related activities including business development, revenue forecast, supply contracts and pricing models. ▪ Oversaw all day to day operations including sales, logistics, and daily accounting. ▪ Created company wide sales playbook for quickly on-boarding business development reps and scaling company’s over-all sales growth▪ Lead communication and work flows between tech team and operations. ▪ Designed and implemented streamlined e-commerce processes through effective project management.
  • Iowa Premium
    Director, International And Halal Sales
    Iowa Premium Nov 2014 - Sep 2016
    ▪ Directed all international sales including market strategies, market research, business development, relationship management and brand launching▪ Designed all international procedures including export, production and QA processes▪ Assisted in international and domestic marketing strategy and design including digital, print and social media▪ Integral member of the management team of a start-up company, involved in the shaping of the culture, mission and vision of the company and its future▪ Generated 25% of the company’s overall sales comprised of over 70 accounts, which included domestic food service and retail accounts as well as exports to Asia, the Middle East, Central and South America and the Caribbean. ▪ Generated sales exceeding $160 million during tenure
  • Sysco International Food Group Inc.
    Regional Market Manager
    Sysco International Food Group Inc. Jul 2013 - Nov 2014
    Houston, Tx, Us
    ▪ Managed 38 accounts representing 22 different countries, the majority located in the Middle East and Asia, while simultaneously acting as a country and regional specialist on requirements for product importation▪ Primary customer contact responsible for coordinating activities among several different support. teams including inland, ocean and air logistics, product procurement, international documentation and supply chain operations.▪ Successfully produced sales for both multi-unit food service sales as well as distributor relationships, totaling $28 million in sales for FY 2014▪ Served as International Brand Champion for several brands which involved new market roll outs, product sourcing and consultation on market intelligence and regulations▪ Project lead on process efficiency and optimization, including the implementation of an accessorial charge optimization process that recovered $335,000 in lost revenue
  • A Life Story Foundation
    Community Relations Manager
    A Life Story Foundation Jun 2012 - May 2014
    - Member of the board of directors. - Lead and plan community outreach programs and events- Assist in social media strategy and promotion - Provide assistance with database management and utilization.
  • Boston University
    Marketing And Administrative Assistant
    Boston University Jul 2012 - May 2013
    Boston, Ma, Us
    - Preparing, editing, and writing marketing material including developing a social media platform- Assist in data analytics for designing marketing strategies and target audiences- Take part in the development and implementation of new admissions process for the Graduate Tax Program- Assist in the transition of admissions responsibilities to a third party through data entry and maintenance.
  • Boston University
    Research Assistant To Ambassador Husain Haqqani
    Boston University Sep 2012 - Dec 2012
    Boston, Ma, Us
    - Research and find original and primary sources for upcoming book authored by Ambassador Husain Haqqani- Provide fact checking research - Acknowledgement in upcoming book
  • Sysco
    Transition Management Assistant
    Sysco May 2011 - Sep 2011
    Houston, Tx, Us
    Provide analysis and support to the transition management team and Client Service Managers who areinvolved in the transition of business operations and workforce as part of Sysco's SAP transformation. Conduct research and analysis of incidents and issues impacting SBS productivity.
  • Dimensional Insight
    Marketing And Communications Assistant
    Dimensional Insight Sep 2010 - Dec 2010
    Burlington, Ma, Us
    •Managed social media network through a variety of platforms including Twitter increasing “followers” by nearly 30 % in a single quarter•Coordinated social media content calendar to ensure consistent coverage via social media outlets•Supported the development and implementation of an RFP/RFI response database to improve productivity during the bid process

Zack Swan Skills

Social Media Social Media Marketing Editing Microsoft Office Public Speaking Marketing Management Research Marketing Strategy Facebook Microsoft Excel Social Networking Analysis Fundraising Event Planning Spanish

Zack Swan Education Details

  • Villanova University
    Villanova University
    Master Of Business Administration - Mba
  • Boston University
    Boston University
    International Relations
  • Boston University
    Boston University
    International Relations
  • University Of Jordan
    University Of Jordan

Frequently Asked Questions about Zack Swan

What company does Zack Swan work for?

Zack Swan works for Verano

What is Zack Swan's role at the current company?

Zack Swan's current role is VP of Marketing @ Verano | MBA, Retail Marketing.

What is Zack Swan's email address?

Zack Swan's email address is za****@****ail.com

What is Zack Swan's direct phone number?

Zack Swan's direct phone number is +183243*****

What schools did Zack Swan attend?

Zack Swan attended Villanova University, Boston University, Boston University, University Of Jordan.

What skills is Zack Swan known for?

Zack Swan has skills like Social Media, Social Media Marketing, Editing, Microsoft Office, Public Speaking, Marketing, Management, Research, Marketing Strategy, Facebook, Microsoft Excel, Social Networking.

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