Zachary Vestal Email and Phone Number

Responsible for all aspects of the Niner Bikes marketing team, including budgeting, website, project management, and communication, plus sponsorships, events and field marketing.

Bike category marketing manager, including media/PR, advertising, athlete sponsorship, and events.• Plan and execute all USA bike marketing, including paid media, earned media, sports marketing, field marketing, retail marketing and POP, dealer shows/sales meetings, content creation, copy writing and editing, annual marketing planning.• Management of one direct report (Field Marketing Manager) for execution of field and sports marketing including athletes, demo, event presence, and marketing inventory management.• Work cross-functionally with creative team to design and execute paid media, catalogues, trade shows, consumer expos, dealer sales meetings, and content.• Collaborate with sales management team to drive sales support programs.• Manage and implement in-store branding and product display solutions.• Interface with Switzerland HQ marketing team to deploy global campaigns in the US market. • Manage USA Bike Division marketing budget.

Represent the Mavic brand and products to the cycling public through media and PR outreach to a large network of endemic and non-endemic journalists, and also by way of print and digital advertising, social media, and community management. Interface extensively with the marketing team at Mavic HQ in France, assisting with content creation and copy editing across all communication platforms.• Responsible for all consumer-facing communications, including PR, advertising, and digital/social engagement, including community management.• Achieved over 200 media hits/product placements (print and digital) annually.• Managed $200k+ ad budget and creative delivery, up to 5 print and 8 digital campaigns/yr.• Developed and implemented the first USA community management strategy for Mavic, Inc.• Wrote and edited ad creative, catalogue copy, and social media with Mavic HQ (Annecy, France).• Produced up to 2 press launch activities annually; staffed annual trade and consumer events.

Tech editor for America's premium cycling publication.• Created, sourced and edited all tech content for premium print cycling magazine and website.• Wrote, photographed, and edited 6-8 web stories/ week, plus 6-8 pages of print content/ month.• Managed call-in, cataloguing, and return of test products.• Worked with design team on layout and graphics for print stories.• Traveled to trade shows, product launches, events, and factories to generate content.

Team mechanic from 2004-2006, team manager from 2007-2008.• Responsible for $250k in team property, including truck, trailer, product, and displays.• Serviced team race bikes at events for maximum performance and reliability.• Ordered product from sponsors and suppliers, and planning logistics.• Planned and executed team travel to domestic and global events. • Maintained communication with staff and athletes to ensure operational success.

• Fielded inbound calls related to technical and service issues with Cateye product.• Provided warranty service and technical support to consumers and retailers.• Processed small parts and repair parts orders from consumers, retailers, and distributors.• Participated in marketing efforts and communications to distributors.• Assisted with national and regional show booth construction and staffing