Zack Waldman Email & Phone Number

Boston, Massachusetts, United States

- Responsible for achieving the GBH Digital Content Team's digital audience growth, engagement and sustainability goals through social media platforms, including leading the station's social media (@GBH)- Oversee the work of GBH's Social Media Coordinator to support day-to-day content production, management and engagement on GBH social media platforms- Act as a social media subject matter expert and thought leader for both GBH and within the public media system- Serve as a creative and strategic social media project manager and strategist for other teams across the organization as needed, including GBH's national production units- Curate the "Social Media Portal Newsletter," a monthly newsletter that aggregates headlines, best practices, platform feature changes and long-form reads from the world of social media- In concert with Senior Leadership, write and update guidelines and policies supporting productions across the organization- Responsible for managing GBH's social publishing, planning, engagement, analytics and listening platform Sprout

Boston, Massachusetts, United States

- Responsible for the strategy and execution of various social media initiatives at GBH, including leading the station's (@GBH / @WGBH) social media and other projects from GBH production and programming units- Build and develop an online community on GBH social media platforms by managing engagement with fans and audience members- Lead project management of specific social media campaigns tied to foundation initiatives and broadcasts, with a focus on outreach and engagement- Responsible for managing GBH's social publishing, planning, engagement, analytics and listening platform Sprout- Advise GBH production and programming units on social media best practices and support their efforts to produce and executive highly effective social media strategies- Curate the "Social Media Portal Newsletter," a monthly newsletter that aggregates headlines, best practices, platform feature changes and long-form reads from the world of social media

Greater Boston Area

- Responsible for the performance of GBH's social media presence in line with strategic goals such as audience growth, engagement and community building - Built and developed an online community on GBH social media platforms by managing engagement with fans and audience members - Designed and implemented the social media approach around local digital projects and events - Worked with the digital content team to develop social-first standalone content to drive audience engagement including the New England Emmy-nominated “You and Julia” YouTube series - Responsible for the management, coordination and delivery of social media campaigns for specific additional national programming projects as assigned, from conception to final delivery and publication

Greensboro/Winston-Salem, North Carolina Area

- Manage and oversee all day-to-day operations, on-air talent, live and on-demand content, guest booking, promotion and branding, and social media strategy related to IMG’s College Sports Now channel on TuneIn which includes the College Sports Now daily show and College Football Blitz whiparound show - Manage and oversee any College Sports Now special programming projects including live remotes at the College Football Playoff National Championship game, NCAA Tournament Final Four and South By Southwest Festival- Manage and oversee IMG’s digital producer and highlight cutter staff

Greensboro/Winston-Salem, North Carolina Area

- Provide social media counsel to 30+ of IMG's most recognizable radio broadcasters to help facilitate engagement and interaction with fans beyond traditional radio broadcasts and gameday experiences; manage accounts and ghost post on behalf of announcers on gameday via Twitter; develop digital sponsorship opportunities through the creation of sellable content assets; formulate best practices for radio broadcast talent across all social media platforms- Manage the development of IMG Audio’s corporate Twitter and Facebook accounts, connecting fans directly with the IMG College Network headquarters, broadcast operations and broadcast talent - Manage and oversee content distribution on TuneIn’s on-demand platform offering a digital audio library for fans to consume short-form audio clips from all of IMG’s Network broadcasts; curate game highlights and coaches show clips to be distributed through radio broadcaster accounts- Develop new and creative ways to present IMG’s audio content to college sports fans including Audiograms, audio slideshows, play-by-play cam and broadcast talent GIF’s- Monitor and report on social media metrics and analytical data to identify trends and engaging content among the most prominent football and men’s basketball fan bases across the country

Winston-Salem, North Carolina

- Producer and on-air studio host for the University of Arizona football and men’s basketball radio broadcasts - Scripted, edited and voiced on-air scoreboard updates, including relevant scores, stats and pertinent information from college football and men’s basketball games around the country - Operated the radio board, cut and archived game highlights

Winston-Salem, North Carolina

- Created and updated broadcast formats for IMG university partners’ football and men’s basketball pre- and post- game shows, games and coaches’ shows- Collected and managed radio spots for various IMG Networks, and executed monthly affidavits for sponsorship fulfillment and reporting