As Director of Content and Creative, I’m a dynamic Tribrid leader—combining the roles of Head of Content, Creative Director, and hands-on maker. I lead the creation of cutting-edge, strategically driven content across a diverse array of industries, from action sports and music to streetwear, art, technology, and pop culture. With over 15 years of global experience, I build and guide content teams and editorial newsrooms, leveraging my vast network of production partners to craft compelling, platform-dominating narratives.My reputation for transforming tight budgets into high-impact, award-winning content sets me apart. I am committed to ensuring that every project not only aligns with brand strategy but exceeds expectations in creativity, quality, and ROI, consistently driving brand success and engagement.

Work directly with the Head of Production, VP Of Programming and show creator for Complex Networks hit shows ‘Tacos Con Todo' and 'The Burger Show'. Supported the show's creator to conceptualize and execute these series' with the creators of the cult classic show, ‘Hot Ones.’ Managed high-profile talent, a crew of 15+, the production and shooting schedule along with the creative focus to ensure the director was supported in all facets of the creative and production process.* Credited with bringing a uniquely creative approach while keeping talent and crew energized and excited. * Exceeded all production and creative goals while assisting in the development and execution of these shows.* Created a culture of positivity on set enabling talent and crew to thrive in a fast-paced and stressful environment.

As the ECD of Content & Story at Bevel Group, I lead a cross-functional team of 20 associates in brand development, execution of creative content supporting product launches, and brand pitches for over 25 diverse brands to achieve clients’ goals. Conceptualized and executed creative strategy throughout the total project lifecycle to support over 25 brand portfolios. Collaborated with key stakeholders to design creative initiatives that unified brand messaging through cohesive initiatives spanning original content creation, social strategy, voice, and ethos. Interfaced with high-profile influencers, artists, production companies, and creative personalities to promote progressive brands and products throughout regional markets. I lead a team in the design and execution of brand briefs, advertising campaigns, and production of original content to expand awareness of all products in our brand portfolio. * Innovated and executed over fifty 360° campaigns to increase holistic awareness of brands.* Secured over 15 new clients and developed targeted advertising campaigns that exceeded client goals, which bolstered organizational revenue. * Credited with growing company to $1.5M in sales within one year through extensive client outreach, innovative service delivery, and acquisition of VC funding to support expansion..* Catalyzed social media following and expanded online awareness by additional 500k users.* Fostered a strong creative culture centered on progressiveness, openness, and kindness that enabled creatives and artists to thrive in a corporate environment.

Charged with creating and producing original content for digital, OTT, Linear TV, and VOD mediums in over 65 million homes. Directed and managed original and branded content products across digital and mobile platforms. Led production teams and managed budgets of $2M in execution of total project lifecycle from conceptualizing to launch. Analyzed content performance for original and branded pieces, responded to RFPs and RFIs, and controlled all post-production operations. Collaborated with internal teams, advertising and creative agencies, third-party production companies, and artists to support optimization of original and integrated branded content. * Promoted to Head of Content & Branded Content Integration for exceptional creativity and production performance; charged with operating content for a network reaching 65M homes throughout the world.* Secured and developed original content for over 60 brands, with programming spanning digital and linear mediums.* Directed and produced over 1K+ pieces of original content for A-level clients.* Innovated branded content integration for 60+ A-Level brands from the entertainment, action sports, and music industry.* As Head of Content, developed and executed high-impact advertising campaigns for Fortune 500 companies, significantly boosting audience interaction and engagement, resulting in a 45% year-over-year increase in overall audience reach. * Won 3 CLIO Awards and 2 Webby's.