A highly qualified and proven Marketing & Commercial leader with 20+ years of experience in Consumer Goods, Media, & Automotive. I lead and develop high performance teams to deliver business objective-led marketing strategies that generate double-digit revenue and profit growth.Some examples include:➊ Implemented a Marketing Transformation Program that delivered double-digit revenue and profit growth in key markets by aligning marketing and business objectives, building a high-performance team and optimising marketing investment to high ROI activities.➋ Secured David Beckham as APAC brand ambassador for TEMPUR, delivering a +48% uplift in organic Google search traffic, +43% increase in website sessions and double-digit YoY sales.➌ Improved retail operational efficiencies by increasing likelihood-to-buy scores by 8% through implementing an app-based learning & development program for 3,000+ retail partners & sales associates.➍ Oversaw continuous improvement of DTC/ECommerce websites that generated +29% CAGR (2019-23) website and marketplace sales through channel strategies, optimisation initiatives and performance marketing improvements.➎ I'm passionate about Marketing Strategy & Leadership and take a data-driven approach to identifying customer trends and insights to deliver business results.➏ Having worked in International roles, I enjoy working cross-functionally across various cultures and learning from one another through effective communication and team building.➐ Highly qualified with an MBA from Melbourne Business School with a focus on marketing strategy, finance and analytics.I'm excited by companies that are growth-oriented and balanced with developing talent into high-performance teams.I love connecting with new people, you can reach me at zac.loo@gmail.com or here on LinkedIn.