In my role as the Director of Marketing and Communications, I was charged with leading an in-house agency composed of eight skilled staff members. Through strategic direction and effective leadership, I successfully orchestrated the delivery of a wide range of services, including marketing, communication, web, and graphic design, all within established timelines. My primary focus was to ensure the fulfillment of marketing and communication needs for all divisions under the Scottsdale Arts umbrella. This included the Scottsdale Center for the Performing Arts, Scottsdale Arts Festival, Scottsdale Arts Learning and Innovation, Scottsdale Museum of Contemporary Art, Scottsdale Public Art, Civic Center Live!, and Canal Convergence. By spearheading a dedicated marketing team, I lead initiatives that elevate the visibility and impact of these entities within the community. My role involved strategic planning, resource allocation, budget management, staff oversight, team development, and effective collaboration with both internal and external stakeholders.

As a Digital Marketing and New Media Consultant, I have been instrumental in helping clients harness the power of effective digital marketing strategies. I have successfully assisted clients in recognizing the numerous benefits of digital marketing by executing dynamic targeted video marketing campaigns, implementing search engine optimized web designs, and formulating engaging social media strategies. By tailoring these strategies to the unique needs of each client, I have facilitated the expansion of their online presence and brand visibility. My approach to achieving tangible business outcomes involves developing, monitoring, and reporting on marketing and client engagement resources. I leverage industry-leading tools to track the effectiveness of campaigns, measure key performance indicators, and gather insights that inform continuous improvement. This data-driven approach ensures that our efforts align with the clients' goals and yield meaningful results. In my capacity as a Digital Marketing and New Media Consultant, I am dedicated to elevating the online presence of clients and delivering measurable success through dynamic strategies and data-driven insights.• Prepared compelling video content to anchor marketing campaigns for online clients, resulting in an increase in sales / web traffic and successful conversion of prospects into clients.• Improved web traffic, generated organic results on first page of Google, and increased conversions from target KPIs by designing and implementing websites for 22 organizations.• Maximized audience engagement up 40% in client-targeted program by efficiently managing project and building video testimonial campaigns for Berry Plastics in five states.• Raised number of followers 27x on company's key social platforms through execution of social media strategy for BestIT.

As the Director of Sales and Business Development, I have taken the helm in orchestrating the ticketing sales operations for ATC across both Phoenix and Tucson on a daily basis. This pivotal role involves effectively managing a dynamic team of 15+ sales and marketing professionals. A significant achievement under my leadership has been the seamless transition of the company's Expression Engine CMS website to the WordPress platform. This strategic move not only streamlined our online presence but also enhanced user experience and accessibility. In addition, I have been proactive in elevating our brand's visibility on social media platforms. Through a combination of organic and paid customer engagement strategies, I have successfully promoted brand awareness and fostered a stronger online community. My role involves strategic planning, team leadership, and a results-focused approach. By guiding a high-performing team, driving technological transitions, and enhancing brand visibility, I actively contribute to the growth and success of ATC's sales and business development efforts.• Directed strategic overhaul of company's web sales portal and employed new digital engagement strategy using drip campaigns, leading to an increase in new patron acquisition by 20%.• Eliminated company's substantial sales shortfall by formulating and deploying new strategic subscription sales campaign.• Gained recognition for accomplishing defined sales targets in less than three months.

In my role as Director of Business Development, I have been dedicated to optimizing our sales operations and fostering strategic growth. A significant accomplishment has been my focus on enhancing the efficiency of our existing sales processes. I have achieved this by identifying and leveraging new channels for earned income, allowing us to tap into previously untapped revenue streams. Furthermore, I have successfully assessed and secured profitable opportunities that drive business development and expansion. Through the establishment of strategic partnerships within the community, I have positioned our organization for sustained growth and increased market presence. One of my key contributions has been the transformation of our sales model. By spearheading the shift to a digital-first mentality, I have streamlined and expedited the sales cycle. This approach has not only improved the customer experience but has also aligned our operations with contemporary market trends. As the Director of Business Development, my efforts have been focused on identifying opportunities, forging partnerships, and embracing digital innovation to fuel the growth and success of the organization.• Supervised upgrade of the theater's online sales platform to improve buying experience, while ensuring seamless integration with CRM system.• Drove overall business revenue up to 35% by establishing new rentals program on behalf of venue.• Successfully introduced a new web portal, leading to 53% increase in web-based purchases.

In my role as a Sales Engineer I consulted with clients to identify their needs then designed and implemented digital display technology and marketing devices to drive consumer spending to targeted products and services. I worked with casino clients throughout the continental United States and internationally in China, Italy, Greece, and The Netherlands. I helped develop new business relationships and designed solutions for key enterprise clients that include: Adobe, Delta Airlines, Ecolab, Federal Reserve Bank, Hines, Honda, Medtronic, and Subaru.