• Manage all retail marketing initiatives in support of $260M in sales with home center and co-op customers.• Interface with cross-functional teams and stakeholders to deliver high-quality projects usually on tight timelines.• Develop and execute annual marketing plans, integrated retail campaigns and multiple project plans that initiate marketing strategies to achieve business goals and identify the most effective tactics to support those strategies.• Write content and coordinate the production of marketing deliverables for home center, co-op and pro-dealer opportunities, including merchandising/POP concepts, fixtures, literature, online promotions, and social media.• Work closely with cross-functional teams to drive planning and execution of eight annual trade shows while ensuring supporting graphics, AV material, literature and messaging have a consistent voice for our home center, hardware store and pro-dealer audiences.> Planned and led the Simpson marketing activities related to the deployment of multiple Simpson product lines into more than 2,000 Lowe’s stores in North America during the COVID-19 pandemic.> Owned and managed a several-month project to create and deploy a transformative POP solution for our connector retail set in nearly 2,000 Home Depot stores in North America.

• Developed strategic go-to-market marketing plans for key business units representing more than $430M in annual revenue and 10 product categories in collaboration with product management, engineering and sales. • Planned and executed product launches and other projects that supported national and regional selling efforts to channel partners and end users while educating influencers such as architects and building inspectors.• Partnered with corporate marketing, product management and sales teams to formulate compelling, sustainable value propositions and messaging. • Project-managed print and web content targeted for customers and reseller/dealers, including catalogs, brochures, manuals, packaging, point-of-purchase materials, e-newsletters and web copy.• Oversaw product line website content, ensuring technical information and product positioning remains updated and consistent with overall corporate messaging.• Advised product and sales management on the best content approach to support initiatives and accelerate customer engagement.

• Made policy decisions in support of 40,000 District residents.• Oversaw a General Manager with a staff of 40 full-time and up to 350 part-time employees.• Led effort to ensure the district was in optimal financial standing as an active member of the Budget & Finance subcommittee.• Oversaw the creation and drafting a long-range Master Plan for the district. • Created cost recovery levels for each programming area to align expenses to highest value returns.• Improved communication between the district and constituents through hiring and process recommendation.• Recommended and later funded a marketing director hire to drive communications and build a comprehensive website. Managed bond measure campaign that garnered 60% of the vote for capital upgrades Established a $1M reserve fund to maintain operations during economic downturns. Saved $1M in interest by leveraging improved credit rating to refinance loans. Led the negotiating of $3M in surplus property/field space from Contra Costa County to expand services.

• Enabled technology clients to meet their many marketing communications, public relations and editorial needs.• Developed marketing content, including writing/editing customer/reseller case studies, press releases, data sheets, blogs brochures and web copy.• Helped clients to distill often complex messages into simpler, more actionable information.• Executed marketing program including customer reference programs, surveys, and web sites.

• Led North American efforts to gain SAP customers’ participation in a CRM customer reference book, a global initiative to show company leadership to media, analysts and prospects.• Recruited and interviewed customers to garner their participation in the project and other customer reference activities.• Collaborated with SAP sales and marketing teams to analyze which customers were best suited for book based on project success, line of business and utilization of the software’s key capabilities.

• Developed and managed strategic PR, analyst relations and marketing programs for this pioneering data backup SaaS company that saw growth from 40 to nearly 200 employees in three years.• Created and owned customer reference program, which helped develop and strengthen customer relationships and resulted in the capture of compelling testimonials.• Developed and managed customer collateral, including writing competitive briefs, datasheets, Web site copy and sales, press and analyst presentations.• Created and managed internal and external communication programs including corporate intranet and employee, customer, and channel partner newsletters.• Provided hands-on management of agencies covering PR agencies, print design and translation.>>Developed and implemented marketing, communications and PR strategies that played a significant role in growth from $2M to nearly $30M.

Covered the enterprise storage market