Managing all key business metrics like GMV, P&L Management, inventory planning, Merchandising, Offers Planning on Muscleblaze-INDIA & UAE, GRITZO TRUEBASICS.COM.Execute and create campaigns and merchandising plan, offers, price management and marketing plans to drive revenue and maximize ROI.Drive all marketing campaign activities across all digital channels. Lead the execution and constant optimization of D2C digital marketing activation strategy.Drive full P&L responsibility and ensure high repeat values & LTV for customers.Responsible for the full funnel flow on website for customers and ensure high CR & AOV.Collaborate with the design & Product team to create visually appealing and intuitive online experiences that drive customer engagement and conversion rates. Continuously optimize site layout, navigation, and imagery to improve overall user experience.Plan and execute promotional campaigns, including product launches, seasonal events, and sales initiatives. Coordinate with marketing and Retention teams to align messaging and ensure consistent brand representation.Utilize web analytics tools to monitor and analyze site performance, conversion rates, and customer behavior. Identify opportunities for improvement and develop data-driven strategies to increase sales & customer satisfaction.Analyze the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)Forecast and plan inventories based on sales projections and historical data. Monitor inventory levels and work closely with the operations team to ensure product availability and plan to liquidate dead inventories.Lead and mentor a team of merchandising assistants and coordinators, providing guidance and support in achieving objectives.

• Responsible for all key business metrics like GMV, P&L Management, inventory planning, Sourcing, product/selection differentiation, product cataloging.• Drive assigned cluster categories in terms of sales, margin and key supplier account management.• Increase depth and width of Category by Sourcing top brands & products of markets.• Address Vendor Issues to ensure the highest level of service delivery and better vendor relation.• Resolve regional Supply by on-boarding regional vendors for top selling articles.• Sourcing of products at most competitive prices as per market trends.• Understand the current trends, opportunities, assortment, competitions and buyer vision by category of business and use this knowledge to properly assort, merchandise and market product online.• Work with analytics team to measure the effectiveness of marketing campaigns to evaluate and improve future performances of categories.• Competitive analysis for all topline selling products on regular basis to ensure stable and growing sales.• Regular communication with suppliers for better pricing on the basis of sales and growth to get better margins.• Understands marketing options by analyzing reports to create better possibilities for more traction.• Work with marketing team for seasonal and promotional sales planning as per market and competitors’ trends. • Monitor ATL & BTL digital marketing budgets and performance of same in assigned categories.• All other related duties ensuring sufficient levels of inventory are maintained at supplier end or in VMI to maintain order fulfillment rate.• Review assigned Category shipping and logistic charge MOM to ensure positive CM for assigned cluster of categories.

• Responsible for all key business metrics like full price sell through, availability of fast sellers, product/selection differentiation, sales and gross margins.• Procure products at most competitive prices as per market trends. • Understand current trends, opportunities, assortment , competitions and buyer vision by category of business and use this knowledge to properly assort, merchandise and market product online• Work with analytics team to measure the effectiveness of marketing campaigns to evaluate and improve future performances.• Price negotiations with suppliers on regular basis for getting better margins.• Understands marketing options and explore them for better traction in my set of categories.• Work with marketing team in launching new coupon as per market and competitors trends.• Work with Sales and Marketing as needed to source new styles and calculate costs of such. • All other related duties necessary to ensure sufficient levels of inventory are maintained to support order fill, inventory level and cost.• Review assigned Category shipping status and Logistic charge MOM to ensure positive CM.

• Handle complete sales process including Processing of quotations, Sales order confirmation.• Co-ordinate with the photographer and schedule all photo-shoot’s for the day.• Expand the new areas where we can grow our target segments.• Assist in Planning/coordination of services for advertising and promotion.• Managed entire Service marketing cycle – Planning and applying the use of various sales strategies• Finalize the queries of existing or new clients.• Conducting frequent surveys among the customers regarding the requirements of Service at present and estimating the requirements in the future.• Payments follow-ups with the key clients.

• Handle complete sales process including Processing of quotations, Sales order confirmation.• Assist in Planning/coordination of services for advertising and promotion.• Managed entire Service marketing cycle – Planning and applying the use of various sales strategies.• Managed the budget of the marketing department.• Conduct frequent surveys among the customers regarding the requirements of Service at present and estimating the requirements in the future.• Prepared the pricing strategy of the services.• Finalize the queries of existing or new clients.