At MindShift Interactive, we drive Insightful Integrated Outreach with a digital-first approach.With a focus on business growth, strategy, and innovation, positioned MindShift as pioneers in luxury and hospitality marketing in India.Strategic Leadership: Spearheaded the development of integrated marketing campaigns for luxury hotels, significantly impacting brand awareness, engagement and sales.Pre-Opening Campaigns: Set industry benchmarks with the most successful pre-opening campaigns for hotels in India, delivering unparalleled brand visibility and sales-synced business value of +120 Mn.Creative Content Production: Through MindShift Studios, we’ve enhanced visual storytelling, improving customer retention and engagement for premium brands by 4x.Industry Recognition: Thought leader in digital-first innovations for luxury and hospitality marketing, consistently pushing the boundaries of creativity that align with measurable business value.Companies held under MindShift Collective:MindShift Interactive: Integrated digital-first marketingMindShift Studios: Creative content productionMindShift Metrics: Consumer research & technologyMindShift Activate: Experiential event productionWe’re proud to partner with the largest portfolio of premium hotels in India - Taj Hotels, Leela Palaces, Hotels & Resorts, Marriott Hotels, Four Seasons, Accor, Hilton, St. Regis Goa Resort, The Taj Mahal Palace Mumbai, Moxy Bengaluru, The Khyber Himalayan Resort & Spa.Other esteemed brand partnerships - Bisleri Vedica Himalayan Spring Water, Sula Vineyards, Cointreau, Lancôme, Clarins, Kiehl’s, Universal Music India, Aegon Life Insurance, Practo, Phoenix Marketcity.

Spearheading new business growth, organisation scale and retention.

Led the ideation and creation of engaging and revenue-generating mobile platforms for consumer-focused portals at People Interactive. Pioneered the integration of social media for Shaadi.com, making it the first matrimonial site to establish a presence on Facebook.Key projects included:Shaadi.com: Matrimonial | wap.shaadi.com + Voice, SMS, and ODP servicesFropper.com: Social Networking | m.fropper.comOther platforms: Makaan, Mauj, Astrolife, Shaadipages, and Shaaditimes

Led the business and marketing efforts to launch India’s first youth-focused social networking site, during the Orkut era, as part of a division of Orion. Spearheaded initiatives to enhance user experience, facilitated consumer research programs, and developed a comprehensive strategic roadmap to boost brand awareness and accelerate user registrations.

Conceptualised and developed online and offline marketing initiatives. Directed the website redesign for Choco's, enhancing user experience and brand engagement.Assisted in the rebranding and repositioning of Kellogg’s packaging, while sourcing prospective vendors for promotional partnerships. Contributed towards the launch campaign of Pocket-sized Kellogg's On-The-Go packs.

Initiated domestic and international contacts with journalists, exhibitors, and advertisers to promote the International Diamond Conference 2005 and the India International Jewellery Show (IIJS) 2005 in Mumbai.Spearheaded the redesign and copy for the Council's websites, to ensure international appeal. Conceptualised campaigns, coordinated with creative and advertising agencies, managed print media bookings, overlooked press releases.

Strategy, Branding & Servicing for pharmaceutical clients.