We work with museums to safeguard and maximize the potential of their art & cultural assets leveraging blockchain technology. Revolutionizing digital asset’s preservation and IP Rights management. I oversee commercial deals and partnerships.Public speaking at Web3 Berlin, ETH Singapore, ETH Hong Kong, Hong Kong Fintech Week and more.

I was the first hire of the company for Web3 development. I oversaw the strategic investment and partnership deals. Worked closely with entertainment industry players, like music companies, high-end fashion brands, blue-chip NFT projects; to help them with strategy and execution in Web3. Promoting mass adoption of NFTs and metaverses, and facilitating strategic partners’ transition to web3, built upon the core concepts of decentralization, openness, and greater user utility.Speaking at over 50 events, including Token2049, Binance Blockchain Week, NFT LA, and NFT Melbourne.

Led business development and market penetration of AlipayHK; achieved 150% increase in merchant number and 500% increase in micro-transactions.- Acquired 12K local merchants in 1.5 years. - Managed external merchant acquisition agents and built an internal sales team of 20 people from scratch. Achieved 300% higher performance than the external agents. - Increased overall activation % of merchants by 25%.- Lowered the active merchants’ acquisition costs by 30%.- Formed strategy and partnerships for “Mini-apps”, with key merchants like McDonlad’s and Yoshinoya.

We aimed to build a Cashless-Smart-City. QUICKER is a disruptive BYOD (Bring Your Own Device) mobile self-ordering solution plus a cloud POS system that facilitates the online transaction between customers and restaurants. Customers don't have to line up and can pre-order anywhere, anytime! They can ORDER, PAY, and being NOTIFIED for food pick up via their own smartphones. With data analysis, we provided insights on customer demographics for F&B groups and property developers.As the leader of a lean start-up team, I was responsible for business development & partnership, P&L management, defining company culture, and recruiting. Also, I was responsible for the positioning of our brand, marketing, media relationship, product management, UIUX design of the mobile app and website. Basically everything except coding.

I was involved in the special project reporting directly to Mr. Yanai to optimize the business process. Also, to drive and implement digital transformation strategies globally. Worked in the Global Headquarter, being consulted by regional headquarters on innovation and talent development strategies. I worked closely with Mr. Yanai, CEO of the Group, to inspire employees with an intrapreneurship mindset, and incubated future leaders with instructional design elements. We were a special team that acted as the bridge between headquarter and the regional headquarters. I traveled frequently to understand different regions' needs and provided solutions to management to aid the rapid global expansion of the group. Established the training department for UNIQLO in HK from scratch and was responsible for the development of more than 2000 employees in UNIQLOHK. Also, I was in charge of new staff training plans for new countries, e.g. First store in Australia and the Flagship Store in Hong Kong.

I became a store manager in 6 months, which takes an average of more than 1 year for a local Japanese to achieve this. Sole store manager managing 40 staff.

Got hired directly by the CEO, Mr. Tadashi Yanai. (Only 8 candidates were hired globally in this program in 2011.)