Zahara Chaudhry Email & Phone Number

Strategy, user experience, user testing and data work for KFC (.com/app/CRM), Colgate, Ocean Spray, lululemon, AT&T, Asana, Silver Oak, Tony Blair Institute and Daniel's Music Foundation.

• Co-led data strategy, measurement and creative performance insights for QuickBooks and DirecTV Stream
• Supported creative team and their ideation process with syndicated audience research, social listening, search and cultural trends data
• Owned all data streams and their analysis to identify data-driven product and media recommendations, brand whitespace or creative opportunities
• Collaborated with strategy team on competitive insights, research and creative concept testing
• Worked alongside Senior Director of Data Strategy to automate reporting, implement data stream taxonomies and create process documentation
• Onboarded new data, strategy and account team members to data team processes and resources

Oklahoma City, Oklahoma

• Collaborated with creative and client service teams to lead strategy and implementation of digital marketing campaigns
• Managed end-to-end database implementation to centralize stakeholder data, allowing clients to quickly activate stakeholders and improve outcomes
• Led the creation and maintenance of client dashboards, reporting and data visualization
• Collaborated heavily with Senior Technical Director to build out data capabilities (architecture, cleansing, analysis, etc)
• Served as agency-wide analytics subject matter expert to support internal innovation initiatives and encourage data-driven thinking
• Co-led data collection, analysis and presentation of diversity, equity and inclusion efforts as member of the DEI Champions committee

• Leveraged data to create end-to-end paid and organic digital marketing strategies
• Managed analytics to identify content, advertising and experience issues and developed data-driven solutions/optimizations
• Developed measurement strategies and attribution approaches
• Collaborated with design, interactive and technical teams on website planning, content creation and production
• Partnered with Sr. Technical Director on database architecture, documentation and recommendations

• Collaborated with client service and creative teams to plan and execute clients' digital presence
• Developed insight-based recommendations that helped triple national non-profit's yearly social engagements
• Identified reporting gaps and worked with digital team to implement solutions that improved processes
• Wrote, edited and proofed social, website and long-form content that drove traffic for local and national energy clients
• Led digital team's effort in adopting new social listening tool and served as query-building resource
• Served as panelist on the "Thought Leadership, Social Media Measurement and Executive Involvement" Panel at the 2018 Communicators Summit

Oklahoma City, Oklahoma Area

• As a media strategist, my core focus was collaborating with the research department to leverage data in the creation, presentation and execution of effective digital strategies.
• Managed digital marketing campaigns that increased traffic and brand awareness (~$68,000/ month) for clients in the health, banking, energy and non-profit industries
• Led social media video strategy that surpassed major health client's yearly goals in six months
• Developed KPI and measurement plans and analyzed data to optimize ad, web and content performance
• Oversaw digital tactics for new business development proposals

Oklahoma City, Oklahoma Area

• Implemented reporting process and redesigned all client reports to be visual and digestible for stakeholders at every level
• Analyzed and distilled data from multiple digital sources into actionable insights/recommendations
• Monitored and optimized paid search campaigns, budgets and keywords
• Managed all media billing and reconciling and worked with accounting to forecast monthly expected commissions
• Assisted with the development of media flowcharts and plans

Oklahoma City, Oklahoma Area

• Created and monitored Google Adwords search engine marketing campaigns and budgets
• Produced monthly and ad hoc reports and dashboards for various clients
• Analyzed Google Adwords and Analytics data to optimize online marketing campaigns
• Tracked and reconciled media buys in Strata against media flowcharts
• Communicated with media vendors and reps regarding tv, print and digital buys
• Monitored monthly media budgets

Oklahoma City, Oklahoma Area

• Assisted in creating and entering ad groups and keywords in Google Adwords
• Updated PPC spreadsheets and daily budgets for paid search campaigns
• Analyzed data in Adwords to assist in paid search reporting and keyword optimization
• Researched new paid search marketing trends and best practices
• Became familiar with third party ad servers such as DoubleClick

Oklahoma City, Oklahoma Area

• Responsible for analyzing data, creating comprehensive/visual monthly analytic reports and developing data-driven recommendations for INTEGRIS Health platforms (i.e. Heart Hospital, Nazih Zuhdi Transplant Center.
• Assisted in serving as point of contact between Analytics and Strategy team for the INTEGRIS account
• Tracked and analyzed social media sentiment to gauge and improve content performance
• Analyzed and updated OG&E SmartHours media bi-weekly report and detailed changes in impressions, click-through rates, sign-ups, and conversion rates
• Pulled Google Analytics data through NEXT Analytics app to update daily agency-wide network reports
• Collaborated with team to produce online surveys for multiple accounts and examine results

Oklahoma City, Oklahoma Area

• Tracked social media sentiment for clients either manually or through Radian6
• Generated digital/web data for reporting purposes
• Conducted research for press releases and new business
• Assisted in creating and organizing databases
• Pulled data from Google and Youtube Analytics to develop insights/recommendations
• Built campaigns and shortened URLs for tracking purposes