Zahara Chaudhry Email & Phone Number

Strategy, user experience, user testing and data work for KFC (.com/app/CRM), Colgate, Ocean Spray, lululemon, AT&T, Asana, Silver Oak, Tony Blair Institute and Daniel's Music Foundation.

• Co-led data strategy, measurement and creative performance insights for QuickBooks and DirecTV Stream • Supported creative team and their ideation process with syndicated audience research, social listening, search and cultural trends data • Owned all data streams and their analysis to identify data-driven product and media recommendations, brand whitespace or creative opportunities• Collaborated with strategy team on competitive insights, research and creative concept testing • Worked alongside Senior Director of Data Strategy to automate reporting, implement data stream taxonomies and create process documentation• Onboarded new data, strategy and account team members to data team processes and resources

Oklahoma City, Oklahoma

• Collaborated with creative and client service teams to lead strategy and implementation of digital marketing campaigns • Managed end-to-end database implementation to centralize stakeholder data, allowing clients to quickly activate stakeholders and improve outcomes• Led the creation and maintenance of client dashboards, reporting and data visualization• Collaborated heavily with Senior Technical Director to build out data capabilities (architecture, cleansing, analysis, etc)• Served as agency-wide analytics subject matter expert to support internal innovation initiatives and encourage data-driven thinking • Co-led data collection, analysis and presentation of diversity, equity and inclusion efforts as member of the DEI Champions committee

• Leveraged data to create end-to-end paid and organic digital marketing strategies• Managed analytics to identify content, advertising and experience issues and developed data-driven solutions/optimizations• Developed measurement strategies and attribution approaches • Collaborated with design, interactive and technical teams on website planning, content creation and production• Partnered with Sr. Technical Director on database architecture, documentation and recommendations

• Collaborated with client service and creative teams to plan and execute clients' digital presence • Developed insight-based recommendations that helped triple national non-profit's yearly social engagements • Identified reporting gaps and worked with digital team to implement solutions that improved processes• Wrote, edited and proofed social, website and long-form content that drove traffic for local and national energy clients• Led digital team's effort in adopting new social listening tool and served as query-building resource• Served as panelist on the "Thought Leadership, Social Media Measurement and Executive Involvement" Panel at the 2018 Communicators Summit

Oklahoma City, Oklahoma Area

As a media strategist, my core focus was collaborating with the research department to leverage data in the creation, presentation and execution of effective digital strategies. • Managed digital marketing campaigns that increased traffic and brand awareness (~$68,000/ month) for clients in the health, banking, energy and non-profit industries• Led social media video strategy that surpassed major health client's yearly goals in six months • Developed KPI and measurement plans and analyzed data to optimize ad, web and content performance• Oversaw digital tactics for new business development proposals

Oklahoma City, Oklahoma Area

• Implemented reporting process and redesigned all client reports to be visual and digestible for stakeholders at every level• Analyzed and distilled data from multiple digital sources into actionable insights/recommendations • Monitored and optimized paid search campaigns, budgets and keywords • Managed all media billing and reconciling and worked with accounting to forecast monthly expected commissions • Assisted with the development of media flowcharts and plans

Oklahoma City, Oklahoma Area

• Created and monitored Google Adwords search engine marketing campaigns and budgets • Produced monthly and ad hoc reports and dashboards for various clients• Analyzed Google Adwords and Analytics data to optimize online marketing campaigns• Tracked and reconciled media buys in Strata against media flowcharts• Communicated with media vendors and reps regarding tv, print and digital buys • Monitored monthly media budgets • Trafficked creative assets (digital, video, outdoor, print) to vendors* Google Adwords Certified

Oklahoma City, Oklahoma Area

• Assisted in creating and entering ad groups and keywords in Google Adwords• Updated PPC spreadsheets and daily budgets for paid search campaigns• Analyzed data in Adwords to assist in paid search reporting and keyword optimization• Researched new paid search marketing trends and best practices• Became familiar with third party ad servers such as DoubleClick

Oklahoma City, Oklahoma Area

• Responsible for analyzing data, creating comprehensive/visual monthly analytic reports and developing data-driven recommendations for INTEGRIS Health platforms (i.e. Heart Hospital, Nazih Zuhdi Transplant Center, Cancer Institute, etc). Presented findings and reports to Chief Analytics Officer and Strategy team. • Assisted in serving as point of contact between Analytics and Strategy team for the INTEGRIS account• Tracked and analyzed social media sentiment to gauge and improve content performance• Analyzed and updated OG&E SmartHours media bi-weekly report and detailed changes in impressions, click-through rates, sign-ups, and conversion rates • Pulled Google Analytics data through NEXT Analytics app to update daily agency-wide network reports• Collaborated with team to produce online surveys for multiple accounts and examine results

Oklahoma City, Oklahoma Area

• Tracked social media sentiment for clients either manually or through Radian6• Generated digital/web data for reporting purposes• Conducted research for press releases and new business• Assisted in creating and organizing databases• Pulled data from Google and Youtube Analytics to develop insights/recommendations• Built campaigns and shortened URLs for tracking purposes• Attended internal meetings and analytic team discussions* Programs used: Google Analytics, Youtube Analytics, Facebook Analytics, Excel, Next Analytics, UserReport* Received Google Analytics Platform Principles Certificate