Zaher Kassab Email & Phone Number

Dedicated, experienced, Results-Oriented, resourceful media Marketing professional with over Seventeen years of B2B experience in Marketing and Media Industry, With the strong background in developing and managing the execution of consumer marketing strategies including off-air, on-air (creative briefing and strategic scheduling), consumer promotions, media planning, social media and sponsorship for Showcase, Action, Movie-time & IFC. Delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.In-depth knowledge in Marketing and managerial skills, staff supervision and Administration; superb communicator with excellent presentation skills, equipped with a right combination of Marketing and Administrative skills, which has proven to be pillars to intensely productive teams. Seeking to work with a progressive organization where acquired skill is exhibited along with the goals of the organization.• Established the 1st Cross Promotion Unit in the region at MBC Group. • Highly motivated and results driven with experience in strategy, planning, and execution of communication campaigns • Strong Managerial & leadership performance based on solid training courses and personality. • Developed goals and identified required resources, including personnel and innovative technology to drive growth. • Partnered with creative agencies, customer insights team and customer research to deliver the right message, to the right customer, at the right time. • Strong experience handling & running wide range of brand types, TV channels, Automotive, Pharmaceutical, FMCG, Governmental & other industries

Listed skills include Media Planning, Advertising, Marketing, Marketing Communications, and 29 others.

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  Jâmi'At Bâyrut Al-Arabiya

  Bachelor'S Degree