- Grew the P&L of $ 280 million to over $320 million on a YOY basis.- Digitally transformed commercial and logistics operations of Pakistan.- Enhanced gross margins by 20% via pricing and geographic mix.- Established the company's first digital transformation department, working on Lucky Cement digital assets and digital marketing while capitalizing on strong brand and conventional marketing.- Created new and refined existing standard operating procedures (SOPs)."In my capacity as Chief Commercial Officer, I've spearheaded the logistics and dispatch operations, managing the seamless movement of 25-30,000 tons from two plants on daily basis. This role involved strategic planning and the application of digital transformation techniques to optimize logistics processes, enhance operational efficiency, and ensure timely delivery, thereby significantly contributing to the company's operational excellence and customer satisfaction.

-Managed Jordanian commercial operations for the cement business, focusing on revenue, pricing, and contribution margins aligned with budgeted EBITDA and working capital with a revenue responsibility of $100 million.

- Boosted overall blended ARPU by 10% and recharge growth by 35% HYOY, primarily driven by increased data customer acquisition and high-value customer retention.- Established a robust terminal business and secured market leadership in the home broadband segment. Trained channels to sell and service the Mobile Broad Band market.- Implemented a plan to reduce low-performance sites by 20% YoY.- Phased out legacy commission structure and introduced a performance-based commission system, aligning commercial strategy with commission policy.- Relaunched mobile financial services with a multi-bank model – the first operator in Pakistan with over $ 85 million in OTC revenue and >$10 average p2p balance transfer.- Remodeled 17 customer service centers according to relaunched brand guidelines.- Renegotiated SIM and scratch card contracts, reducing costs by $4.5 million.- Relaunched the entire brand portfolio.

Developing commercial strategy for the BU.Building the RTM Capacity and Team capabilities aligned with the commercial Strategy

Responsible for planning & and delivering Top-line, Pricing, and contribution Margins aligned with budgeted EBITDA and Strict working Capital. Managing Pakistan, Afghanistan, and Tajikistan sales and distribution operations

Overall Role and Purpose: - Introduced revenue, gross adds, and geo-expansion strategies based on network coverage and expansion planning to achieve > $800 million in annual sales revenue.- Launched the company’s first financial services product – TimePey.- Achieved 35% growth in subscriber base and 40% revenue growth in 2012 compared to 2011.- Improved the company's subscriber-based ranking from 5th to 4th in the industry.- Increased market share from 12% to 15% by Dec 2012 (source: Pakistan Telecommunication Authority).- Captured 55% market share of the industry's total net gain in 2012 (source: PTA).-Reduced promotion budget by 50% compared to 2011.

Overall & Responsibilities: - Implemented a service distribution model, increasing penetration and incremental sales while reducing overall cost overlay by 5%.- Recognized as the #1 for two consecutive years, with revenue and volume growth of 36% and 24% YoY.- Managed brand activities and 360 marketing for 12 products nationwide, adding $ 7 million in over-the-top revenue and 70% top-of-the-mind awareness.

- Led the development of trade promotions, shelf strategies, and programs to deliver brand objectives at the lowest possible cost.- Managed over $ 2milion trade promotional budget and volume forecasting, resulting in >7% revenue improvement, Covering a trading universe of over 50,000 shops in 6 different segments.- Achieved the highest Stars award in a trade competition.