• Preparing customer wise annual budget and devising affective strategy to achieve top line and bottom line of the company. • Maintaining the professional relationship with all customers to ensure business growth and prosperity for both the parties. • Conducting meeting with existing customers on regular basis. • Finding out new customers through, cold calls, personal network and other leads. • Following up with customers to meet their day to day requirements. • Maintaining strong follow ups with suppliers to ensure on time deliveries. • Handling import and export activities.

• Preparing monthly, quarterly and yearly sales forecasts according to the company’s budget and achieving it through strong business relationship & follow ups. • Establish productive and professional relationships with key customers in assigned territory of distributors. • Conducting annual meeting with distributors to discuss yearly targets and plan of action for the achievement. • Motivating sales team to achieve monthly, quarterly and annual targets. • Negotiating and finalizing distribution agreements with newly appointed customers. • Monitoring and analyzing performance on regular basis and providing the recommendations/suggestions to cover the shortfalls. • Resolving day to day issues related to sales, damages and supply etc. • Running the trade marketing activities to derive secondary sales.

Job Responsibilities • Develop and drive export sales activity by considering the sales offer and evaluating potential in international markets mainly Middle East, Africa, Asia & CIS markets. • Deliver healthy margins ensuring profitability in all operating markets. • Ensure adherence to country specific importation legislation.• Analyze and monitor the current global markets and prepare a business plan to identify and develop new sales opportunities for the export. • Develop strong cross-functional relationships within organization like Marketing, Supply Chain and Finance etc. to safeguard operational efficiencies and smooth operations. • Conduct & present periodic analysis of all markets defining sustainable growth platforms. • Liaison communication initiatives with internal and external stakeholders. Achievements • Delivered 137% of top line target and 105% of bottom line target. • Opened 7 new markets across different regions apart from expectations. • Improved profitability by converting existing C&F customers to Ex-works terms. • Optimized cost of doing business by 23% by effectively controlling promotions.

IFFCO Group of Companies, UAE [June 2010 to dateJunior Export Manager – Culinary & Beverages Division] Job Responsibilities• Manage customer relationship & supervise their orders up to execution.• Monitor and analyze sales trend for export markets & IFFCO owned distributions on regular basis and report the outputs to the CEO.• Design budgets for the all the customers of MENA region and Iffco owned distributions.• Analyze and verify sale & marketing funds of IFFCO owned distribution markets – KSA, UAE, Oman & Kuwait through continuous sales trend monitoring.• Liaison communication initiatives with internal and external stakeholders.AchievementsI have been given Excellent Director award for below achievements• Introduced & developed scientifically structured controlling method to increase secondary sales and market share for export markets.• Cut down superfluous sales & marketing funds by 32% resulting bottom line growth.

[Sale’s & Market Development Officer]Job Responsibilities• Achieve monthly, quarterly and yearly agreed sales budgets.• Responsible for the forecasting sales targets with GP (gross profit).• Estimate potential of outlet for company’s investment (assets, signage etc).• Ensure product (all SKUs) availability in the assigned territory.• Daily briefing to sale staff (SMOs) on sale promotion as per company’s Plano gram.• Provide on-job training to SMOs regarding sales promotion.• Manage relationship with exiting & prospective customers by regular market visits.• Complaint handling against supply, product quality and services to the trade.• Responsible for merchandising & POSM at retail outlets through SMOs.Achievements• Cumulative average achievement of 110% of sales budgets.• Opened 1172 new accounts thus increased revenue.• Converted 119 Diamond and Gold customers through strong trade agreements.

[Arabic Translator]Job Responsibilities• To coordinate with other departments.• To coordinate with foreign embassies.• To facilitate foreign delegations in Pakistan from their arrival to departure.