Digital Marketing Expert
CurrentResponsible for managing all SEO activities such as On Page, content strategy, link building and keyword strategy to increase rankings on all major search networks.Include:1) Optimizing copy and landing pages for search engine optimization2) Performing ongoing keyword research including discovery and expansion of keyword opportunities3) Researching and implementing content recommendations for organic SEO success4) Develop and implement link building strategy5) Work with the development team to ensure SEO best practices are properly implemented on newly developed code6) Work with editorial and marketing teams to drive SEO in content creation and content programming7) Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Social Media Optimization (SMO)• Build and execute social media strategy• Set up and optimize company pages• Obtain content and graphic from team for daily posts• Edit, publish and share daily content• Monitor and respond to users in a social way while cultivating leads and sales• Setup and manage social media marketing campaignsPay Per Click (PPC)• Generate new paid search campaigns, ad groups and ads in the paid search marketing initiatives• Maintain and monitor keyword bids• Generate weekly and monthly client reports
