Being a commercial business started imports and distribution of functional materials and products for Horeca and fast food. As packaging is brand extension of product, this business aligns withglobal, regional and local food standards to let our customers pack their foods in Safe and Fresh packaging. These products are distributed in Hospitality, Healthcare and Corporate industry. Lead development of inter-operational involvement & support for continuously efficient & effective sales efforts. Also responsible for building strong supplier and clientele relationships to established new accounts.

Developed, Implemented and Evaluated comprehensive and successful strategic plans. Took initiatives to maximize the potential of entire established and target markets. Effectively managed all pertinent resources utilized in product management, integrated product launches, channel strategies, pricing, promotions, forecasting and inventory management through various distribution channels. •Identified, Assessed & Communicated Key Performance Indicators for each program in trial or execution to all levels of organization. Managed development of inter-operational involvement & support for continuously efficient & effective sales efforts.

Guided & developed teams who handled all aspects of 20 product lines management, 9 channel strategies, pricing and new product development. • Formulated production & sales plans with dept head & related management. • Proactively applied strong strategic planning and organizational capabilities that drove market expansion.• Spearheaded & Implemented Lean/JIT/Demand Flow Plans for improvements in manufacturing processes, methods and practices that promoted our product lines.• Created and launched innovative and compelling marketing programs, resulting in generating signed contracts with new clients. • Led and participated in tradeshows, including designing marketing materials and directing booth design.• Established and maintained contact with C-level executives and directors, including food industry professionals, R&D, product and packaging developers. Regularly evaluated accurate & reliable updates on the performance & financial impact of each client. • Leveraged comprehensive knowledge of the purchase and sales process to provide added value to a diverse client base.• Led competitive pricing structure and understands where the market exists. Demonstrated master knowledge of product line, policies, systems and competitive environment. • Analyzed existing pricing standards to determine the requirements to ensure maximum return from zone pricing.

Responsible for developing new business, as well as managing on-going relationships with clients to ensure repeat business is maintained and the potential within the accounts maximized. In-charge of managing the overseas sales of the company. • Acted as the interface between distribution and sales networks, distributors, customers and production.• Set up commercial policy in the world zone that led to export diagnostic, market segmentation, targeting and positioning efforts to mainstream consumer segments in both B2C and B2B markets.• Established new branches, operated new structure / set-up, making supply chain efficient and bringing distribution expense down while improving customer experience.• Acted as a liaison between company and customers maintaining solid working relationships focused on exceeding our customers needs and expectations. • Built marketing programs to mutually grow the business. Worked with customers to provide complete, thorough and timely responses to their requests in order to more rapidly serve the customers.• Increased sales and grew market share by conducting sales meetings with distributors to promote, educate and train them on company’s product lines, policies and industry insights. • Set up requests for competitive pricing, public bids and special price quotes.