Zahit Eldshtein Email & Phone Number

Petah Tikva Area, Israel

• Part Of the management team reporting to the Cheif Marketing and Growth Engines Officer. • Responsible for establishing the tatal and synergetic customer experience perception.• Build BIG Data and analysis department Managing Strauss application, leading customer service domain.• Lead and implement digital transformation including establishing big data infrastructure transition. to cloud, • Build new models and dash boards for customer self service, which allows the organization analyze and receive business and marketing understanding.

Petaẖ Tiqwa, Central, Israel

• Build a digital platform that enables manage a direct relationship with the end customers.• Establish Strauss "Loyalty Clubs" with 450,000 members. • lead the relationship between Strauss and the end customers based on models (NBO, LTV).• Create a unique optimal customer experience which led to a double-digit increase in the Strauss product basket• Multi-disciplinary management in the following areas – technology, understanding of UXI / UI, marketing, customer loyalty programs, media, creating collaborations in the retail sector and with the entire business market• Establishing data infrastructure and applying marketing business insights through periodic analysis.• Management an annual budget of tens of millions NIS.

Petaẖ Tiqwa, Central, Israel

• Manage Strauss total advertizing budget approximately tens of millions NIS .• Manage commercial contracts with the biggest media companies, monitor and track.• Implement analytic tools for all Strauss digital raise effectiveness and optimization of the budget.

Tel Aviv, Israel

• Build strategy and manage all advertizing budgets of thr large accounts.