I am an award-winning creative leader who is passionate about building consumer businesses that resonate with new age audiences. I work with challenger brands through hands-on fractional marketing leadership, providing strategic counsel on how to build and use content marketing, executive personal branding, and communications as levers for growth and influence.My experience spans two decades across Indian media and 2 digital startups that I helped build from the ground up. For the past several years, I've been in leadership roles working at the intersection of media, culture, and technology. In 2015, I founded (and later sold) a female-focused digital media company where I managed everything from pitching investors, hiring and leading a team across editorial (text + video), marketing, developing branded content and partnerships, overseeing P&L, plus established and implemented B2C growth strategies across video, SEO, paid advertising, email marketing, UI/UX, and more.I have a knack for leading cross-functional teams toward a common goal, bringing order to the often chaotic creative process, and bringing stories to life via long- and short-format content. Today, I am an expert at comprehensive storytelling across modern communication channels, building online communities, and creating measurable impact.