Sarah Zaidi, Pcm Email & Phone Number

Baltimore, Maryland Area

• Create marketing and transactional emails containing dynamic content on the platforms like Emma, Informz and Delivra.• Manage the list database and coordinate with IT to create and update lists, and segmenting data for targeted email campaigns.• Create and craft banner ads with in-brand messages that drive customer engagement.• Strategize, execute and lead email deployment, planning, QA, calendars, and timelines to meet the email target send date. Work closely with the Creative team on email development submissions and best practices.• Create surveys that involve logic branching, on platforms like Survey Monkey and Informz.• Monitor, report and maintain a spreadsheet of media mentions.• Develop and test hypotheses for email communications; use analytics to help optimize content and user engagement.

• Conduct a Social media background check (Facebook, Instagram, Twitter, Google) for the nonprofit organizations in order to qualify for the funds.• Reporting of the social media background research in the form of a report on Word.

United States

• Create and distribute marketing copy to advertise company’s products.• Develop original and creative web copy for all the products, categories and the entire website.• Conducted keyword research which included writing, editing, proofing and ensuring all content is SEO optimized where necessary.• Conduct research and Collaborate with the web developer for the images, design and layout of the website by following the guidelines provided for each product.

Karachi

• Develop and create fresh content based on research and brainstorming by following standards provided for each type of product.• Upload product information to the website via Shopify; Product name, description, images, SEO keywords, etc.• Proofread content for errors or additions written by other content writers and ensure that it is written per instructions. • Ensure content is aligned with personas and stages of the customers’ journey.• Writing SEO's and other for the products and streaming 200 products from different category live on website.• Use photographs, drawings, diagrams, animation, and charts that increase users’ understanding for specific product category; eg, Clothing.

• Working on projects with the social media team and resident expert in keeping partner Association’s social media tools up to date (comprises of Facebook, LinkedIn, Twitter, etc).• Ensure the association and company presence is always kept favorable and effective in reaching out to the public.• Being Creative; actively posting and contributing content to various accounts using Adobe Photoshop and Power Point.• Conduct research to keep blogs and posts interesting and informative. Build the association’s liked and followers - pro viding tangible evidence of ourefforts and success.

Pakistan

• Build and promote understanding and trust both within and outside of the company, creating a significant competitive advantage. Create a branded presence that adds market value to the company.• Worked on a devising social media strategies for Merck’s presence in Pakistan. Developed strategies on howMerck can increase its brand awareness through Facebook, its website and any other social media platform.• Increased the reputation and brand value of Merck by establishing a high level of trust and awareness as well as a clear positive image among all relevant target groups.• Contributed to the bottom line by supporting the corporate strategy. Served as early warning system and helped fend off potential reputational risks and crises.• Assisted the Corporate Communications Specialist in the development of the company’s local internal newsletter ‘ProPakistan’. Work included writing, gathering and proof reading articles to be included in the publication.• Helped the Corporate Communications Manager in updating the website contents of the local subsidiary.

Pakistan

• Was working as a communication bridge between the patient and hospital's management to thoroughly understand the needs and requirements of patients who are unable to express their feelings with respect to the infrastructure, paramedic staff's behavior, doctor follow-ups, hospital's hygiene and related cleanliness improvements which SIUT should implement.• Attended workshops presenting the management and treatment of various diseases which were chaired by known doctors and urologists of the institute.•Task was given to attend live OT on kidney transplantation also viewing it via electronic transmission.