Over the period of time, I have erudite immensely through having experience of driving enterprise sales, marketing & business development for national and multinational organizations. I have added value to the organizations through experience of working in an IT environment and by combining my Information Technology skills with sound marketing & business knowledge. I bring with me 15 years of diverse experience in Marketing, Solution Selling, Business Development, Account Management, Administration and Event Management as well.From last 7 years, I have been working with Microsoft as Business Manager of Microsoft Innovation Center Lahore. where along with management of operations and administration of the MIC, I am also responsible for executing various programs designed for diverse audience which includes technology startups, Partners, ISVs and Academia as well. I have structured several marketing campaigns, organized training seminars, workshops and boot camps; planned and executed mega events and competitions. I have ensured adherence to program execution, always met the deadlines & KPIs and participated in cross-project planning to resolve conflicts in project priorities, resourcing, schedule and scope. I have managed numerous resources suitably for smooth project execution and effectively coordinated with associated virtual teams and associates to the maximum advantage. Prior to that, I have worked as BDM at Cinnova International. My core responsibilities were to drive sales and marketing of Adobe products as well as solutions and services offered by Cinnova. I have played my partin successfully introducing the company as a lone solution partner of Adobe in the country. I escorted various business plans for launching products and services of the company. I have also worked as Sales Account Manager with Kalsoft a CMMI Level 5 company and Gold Partner of Microsoft with responsibilities to drive sales of products and solutions offered by the Kalsoft Ltd.