I lead the design of mobile apps, web experiences, and internal tools at IDWise, shaping intuitive interactions for all users. I translate research into user-centric solutions, collaborating with cross-functional teams to deliver impactful products.Design & manage mobile apps (iOS & Android), Web SDK, Search Dashboard, & Tenant Management platform.Champion user-centricity through research, data analysis, and actionable design decisions.Maintain design consistency & quality, upholding aesthetic & usability standards.Stay ahead with emerging design trends & technologies.

• Worked on Gaper website to improve user retention and inbound conversion Rate. Improved the conversion rates from initial 2 % to 9 %.• Led product design efforts across web and mobile applications for both iOS and Android, including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.• Updated blog page layout design to optimise user retention and opt-in rate by 40 percent.• Discovered improvement points in the user experience of the website to generate more traffic and have higher lead conversion rate.• Led the design for applicant management system to create efficiency in the internal processes of Gaper supply team.• Led Design sprints to discover insights, map out user journeys, create wireframes and deliver high fidelity designs.• Created a design system with extensive documentation for the product to ensure reusability and consistency through out the designs.• Led market research and benchmark analysis, namely SWOT and UX analysis.

• Designed framework for in-depth validated competitor analysis, developed detailed reports on competitor's core feature offering, pricing strategies, investment rounds and business models.• Performed UX breakdown of competitor's products to growth hack in house product development life cycle.• Worked with cross functional teams and customers to develop the right strategy to achieve Product - Market Fit. Designed a successful lead generation funnel to engage potential buyers for discovery calls to understand their daily challenges.• Designed product road maps, devised MVP features and crafted user personas.• Engaged with stakeholders to discuss the product goals, go-to-market-strategy and design reporting structure to provide weekly progress updates.• Based on the market research, drafted wireframes and low fidelity designs on paper and latest design tool Figma.• Closely worked with the UX design team to provide the right framework to deliver innovation focused products. Develop designs, conduct stakeholders meetings on the design sprints to gather feedback.• Closely worked with the Marketing Team to develop an effective go to market strategy to develop a quick customer base.• Identified potential customers, conducted 20 plus discovery meetings with customers to ensure the product development always remains focused to solve customer underserved needs.• Implemented Agile development processes and closely worked with the development team to ensure the project delivery within aggressive timelines.• Implemented tools such as Hotjar, Mixpanel, Segment, Fullstory and Google Analytics to implement data driven product development framework.• Analysed and monitored stats on a daily basis. Differentiated key growth and vanity metrics to achieve better user conversions.
• Developed in house digital product design expertise for UX design based on HCI principles and data driven design approach to increase better value proposition to users.

•Defined product road maps based on hypothesise, learn, build and measure feedback loop. Implemented lean product development framework.•Developed business plans, derived financial forecasting through the in-depth market research.Finalised a framework to keep a continuous flow of data on a regular basis from local cricket clubs for neural networks training.• Defined tests and metrics to measure the product performance for product testing at local cricket clubs and stadiums. Successfully locked partnership with NVIDIA to train in-house development team and improve the performance of neural networks.• Collaborated with IBM to raise a grant of 120,000 USD and to get technical consultation to improve the product performance.• Engaged industrial design consultants to devise the right solution for the product internal assembly, to create a shock absorbing damper to keep the cameras safe throughout the impact.• In the equity offering round was able to raise 100,000 USD uplifting the organization to a million dollar evaluation. 
 Developed a go-to-market-strategy to create brand awareness and devised effective marketing strategies to generate leads.• Established sales channels for sourcing Artificial Intelligence and Product Design as a service for clients. • Drafted effective proposals with extremely high conversion rates for services offering.• Diversified product base through sourcing core AI and computer vision powered biomechanics technology to create a recurring revenue stream through international clientele. Improved the existing recurring revenue, achieved more than 100 percent quarterly growth.