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Commercial leader with 20 years experience delivering above category growth and driving value across diverse industries and product life-stages in local, regional and global roles. Brand Steward with demonstrated experience transforming brands, driving equity and managing portfolios from Healthcare (GSK) to Dairy (Danone) and Haircare & Personal Care (P&G & Henkel). Innovation Lead who combines commercial expertise with a passion for learning. Leverages consumer insights and partners with R&D and other functional experts to deliver credible product solutions to genuine needs across consumer segments.Team Leader recognised for building high performing cross-functional teams, cultivating collaborative networks and managing stakeholder relationships to drive strategic plans and business results. People manager with extensive experience in recruiting, managing and training commercial and marketing talent.Skills & Core Competencies: Strategy & Execution | P&L management | Branding & Brand Management | Product & Portfolio Management | Innovation | Strategic Marketing Planning | Advertising & Digital Strategy | SEO & Social Media | Turnarounds & Growth | Team Building & Leadership | Sales Operations | Media Strategy | Stakeholder Management | Communication & Presentations | Emerging Markets | People Management | Performance Tracking | Entrepreneurship | Distributor Management | Business Negotiations | Product Development | Healthcare l B2C Marketing l
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International Marketing & Innovation DirectorRoyal Frieslandcampina May 2018 - Dec 2019Singapore -
Global Marketing Director, Nutrition & Digestive HealthGsk Jun 2014 - Mar 2018SingaporeLed Digestive Health brand with $175 Million annual sales across 40+ markets. Delivered 9 straight quarters of growth, 2.1X category growth, reaching record market share of 51%. End to end product management to deliver margin improvement of +1.5% pt in 2017Revamped brand strategy to create Master Brand with strategic product platforms, updated brand architecture and new brand identity. Established long-term global innovation and claims pipeline with $11.5M innovation sales in 2017. Rolled-out Global Digital Strategy focusing on search and social. Delivered best in class SEO strategy driving 300x traffic vs. competition.Recognised for collaborative working relationships with lead markets and regions, leadership of a high performing cross-functional team and stakeholder management. -
Marketing Director, Adult Specialist NutritionGsk Dec 2012 - May 2014London, United KingdomLed and delivered strategic projects for GSK Nutrition Category: Entry strategy for a protein based nutrition portfolio for UK and China covering bone health, heart health, recovery and muscle health. Led targeted maternal nutrition project incorporating western and TCM science. Delivered a validated proposition, science and formulation for a lactation product for Chinese mothers. -
Marketing DirectorDanone Sep 2007 - Dec 2010Tehran, IranEstablished Danone's Dairy business in Iran as a start-up JV operation as part of the leadership team. Localised and rolled out 3 global brands Danonino, Danao & Danette within 20 months.Overcame a business continuity risk following increase of duty from 15% to 65% on imported dairy. Worked with local partner to negotiate 1 year waiver and developed locally manufactured Danette Drinkable. The innovation extended Danette into dairy drinks segment delivering 17% segment share.Recruited and trained young marketing team. Managed (interim) direct sales force (60 reps) delivering 25% increase in numeric distribution (Tehran) and reducing returns from 10% to 6.5% over 6 months. Led business for 6 months post-2009 election protests. Managed stakeholder including JV partner, regulatory bodies, local media authority and brand agencies. -
Head Of Sales & MarketingClorox Jun 2004 - Aug 2007Jeddah, Saudi ArabiaTurnaround Clorox in Saudi Arabia returning a $100 Million business to +10% growth in 2 years following a decade of decline. Repositioned brand from 'white laundry' to 'home care & hygiene' platform with vertical platforms for Laundry, Multipurpose cleaners and Hygiene Solutions.Delivered 6 product innovations from insights to launch: Clorox Baby, Black, All Purpose Cleaner, Wipes, Disinfecting Spray, and Powder Bleach.Managed local distributors and key accounts relationships to implement category management tools with leading retail accounts (Panda, Othaim, Carrefour).Recruited and trained a diverse marketing, sales and trade marketing team (6 managers & 16 merchandisers) with mostly local talent. -
Brand Manager/Group Manager/Marketing Manager - GccHenkel Feb 2000 - May 2004Riyadh, Saudi ArabiaManaged Henkel's detergent portfolio (Persil & value brand DAC) to become the second largest detergent company (in Saudi) with 20% market share (+5% pts) within 2 years.Revamped value brand DAC brand strategy to reach #2 market position with 15% share. Restructured brand P&L including pricing, sizing and formulation to fund brand growth. Restaged Persil across GCC with updated communication, PR campaign, in-store events and the largest sampling and switching exercise (500 stores across GCC) in Henkel.Consolidated Personal Care business into Henkel Arabia delivering EBIT growth +25%. Revamped pricing strategy, rationalised portfolio, renegotiated Fa Soap manufacturing contract and implemented new TOB with distributors. -
Assistant Brand ManagerP&G Jan 1998 - Dec 1999Karachi, PakistanAggressive growth for flagship brand Pantene reaching leadership share of 21% (+5% vs LY).Launched 2 new line extensions. Drove brand penetration (+7% shampoo usage) by converting non-users in partnership with UK Haircare Guild and Vidal Sassoon.
Zain Abbas Skills
Zain Abbas Education Details
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Graduated With Distinction -
Marketing -
Bba (Hons)
Frequently Asked Questions about Zain Abbas
What is Zain Abbas's role at the current company?
Zain Abbas's current role is 20 Yrs Of Delivering Growth & Building Brands | Global Marketing Director | MSc Leadership & Strategy | MBA |.
What is Zain Abbas's email address?
Zain Abbas's email address is za****@****gsk.com
What is Zain Abbas's direct phone number?
Zain Abbas's direct phone number is +151027*****
What schools did Zain Abbas attend?
Zain Abbas attended London Business School, Institute Of Business Administration, Institute Of Business Administration.
What skills is Zain Abbas known for?
Zain Abbas has skills like Leadership, Strategy, Business Development, Business Strategy, Customer Insight, Marketing Strategy, Marketing, Digital Strategy, Advertising, Business Planning, Brand Management, Integrated Brand Marketing.
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