Zainab Bargach Email & Phone Number

New York, Ny, Us

CAST is the pioneer and category leader in Software Intelligence, providing insight into the structural condition of software assets. -Directed the total marketing budget, including brand management, social events, and advertising-Developed 3 marketing tactics quarterly resulting in 10 HQL -Managing new inbound leads and executing Nurturing Campaigns -Responsible for creating emailing campaigns for more than 20% and a CTR of 4% -Managed marketing content for LinkedIn, reporting activities and results to the global marketing team-Designed and delivered Hubspot training to new arrivals Tools: HubSpot, Monday, Notion, Livestorm

Paris, Île-De-France, Fr

• Planned and managed the editorial strategy for social media (LinkedIn, Twitter, Facebook); collaborated with developers, and data engineers to generate content. • Generated a monthly report for all the acquisition channels with the relevant metrics and KPIs; increased engagement rate by 25%, and social media followers by 17% in the first three months. • Analyzed an audit of the company's digital performance (website traffic, social media, Lead generation) using various marketing platforms (Google Analytics, SEMrush, HubSpot). • Conducted marketing research to identify new prospects; generated a list of 500 companies in 5 sectors.

Turin, It

Industrial vehicle manufacturing company • Assisted in directing the quarterly marketing campaign for Centrale and Eastern Europe; analyzed data from the sales to define the top and worst products, and designed the final content (brochures, flyers, stickers, etc).• Launched a quarterly newsletter by collating information from the internal and external teams. • Cooperated with the marketing team to build 3 incentive programs.

Shanghai, Chine, Cn

Growing start-up in moving and logistics, operating domestically and internationally in 170 countries. • Performed research and analysis to identify marketing insights and trends to develop audience experience; expanded web presence in China by launching a weekly newsletter.• Led website architecture redesign, leading to a two-second faster load time using SEO.• Liaised with the marketing team to prepare goodies and samples for events in Shanghai.

Shanghai, Shanghai, Cn

French wine company based in Shanghai. Since 2008, the company has made an important turnover, helping customers to develop their brands through China. As a part of the marketing team, my main missions involved : • Represented the brand for the autumn wine fair in 4 cities in China; developed a merchandising strategy for the POSs. • Worked closely with clients to understand their product positioning.• Completed the revamp of the company's website in French and English by creating visual and textual content. • Created various marketing supports for online and offline channels.

Barcelona, Catalonia, Es

- Social Media: Established strong social media presence across Facebook, Twitter.- Content Development: Developed content for 10 websites, writing many blog posts and promotional messages.

Montpellier, Languedoc-Roussillon-Roussillon, Fr

"Les Admissibles" is a campaign of Montpellier Business School dedicated to students wishing to integrate the business schools in France. The main mission is to provide quality service for candidates to feel at ease for their interviews. Administration of juries:• In relation and constant coordination with the Assistant Contest.Developed a follow-up matrix allowing the anticipation of all delays or absences of the juries.• Organized classes of interviews considering the jury's specialties and the number of candidates.• Responded to all requests from juries including lodging, transports.• Assessed test progress.• Debriefed and prepared the following programs.

Master Of Science - Ms, International Business

Master'S Degree, Management

Bachelor Of Economics