• Assisted in content creation for EDI events on campus, including resources for social media and informative materials to engage students about Inclusion Week.• Strategically developed communication materials and campaigns to drive attendance and foster meaningful engagement while coordinating, marketing, and executing prominent events, including the Conversations that Matter series and other various campus workshops.• Coordinated virtual events and live streaming for the Office of EDI (OEDI), actively participating in social media conversations to raise awareness of EDI topics.• Supported the Student EDI Peer Leadership Program, maintaining consistent, professional communication with mentors, and contributed to strategy discussions with EDI supervisors.

• Applied key performance indicators (KPIs) and applied SEO strategies, including relevant hashtags and keywords, to grow brand engagement, resulting in a 30% increase in visibility and a 10% boost in website traffic• Developed and maintained relationships with industry influencers, leveraging content partnerships aligned with Ahmad Apparel’s brand to enhance awareness and customer engagement• Developed a competitor analysis through comprehensive market research, focusing on competitor strengths, weaknesses, and target audience demographics in the apparel sector.

• Promoted AZ Soaps’ brand story at events, engaging with customers and promoting social media links, leading to increased brand awareness and loyalty. • Leveraged product knowledge to deliver tailored recommendations, turning new customers into repeat clients through informative, customer-focused interactions. • Drove customer engagement by distributing promotional materials and providing consistent social media growth and visibility for the AZ Soaps brand.