Area of expertise: Content Strategy, Content Planning, Brand Identity Building, Social Media & Podcasts As a dedicated Digital Marketing professional, I’m committed to delivering results through strategic thinking, collaboration, and a passion for excellence. With expertise in content, social media and AMB marketing, I thrive on solving complex challenges and fostering meaningful partnerships. Let’s connect to drive innovation and create lasting value together.Email: zainab.zaki811@gmail.com
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Head Of Digital MarketingHydra Evc Ltd Aug 2024 - Present -
Professional DevelopmentCareer Break May 2024 - Jul 2024Took a mindful three-month break to focus on developing new skills, embracing slow living, and launching my blog.
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Content ManagerRs Uk & Ireland Nov 2022 - Mar 2024Corby, Gb● Responsible for the execution of eight impactful marketing campaigns in FY 2023, showcasing adeptness in translating concepts into compelling materials● Successfully implemented and executed a pioneering webinar strategy for RS UK & Ireland, achieving 50% ROI in FY23● Collaborated seamlessly with EMEA and local marketing teams, ensuring strategic repurposing of thought leadership and rich content, reflecting a strong emphasis on cross-functional collaboration● Crafted comprehensive briefs, scripts and slides for paid events, contributing to impactful visual content creation● Delivered persuasive copies across diverse campaigns, showcasing a versatile skill set in creative writing● Led the production team in video shoots, overseeing editing processes and demonstrated expertise in visual storytelling and production coordination● Worked with a number of key stakeholders including suppliers, customers, commercial and local sales teams in order to create relevant and results driven content. -
Content SpecialistGoodfellow Jul 2022 - Nov 2022Huntingdon, Gb- Responsible for content planning, creation, execution & quality assurance measures.- Collaborating with marketing & sales team to create & publish content for organic growth.- In charge of gathering competitor & customer data, analyzing leads, product sales & email campaigns using Dot Digital & Salesforce.- Supervising visual designs and brand messaging elements for consistency across LinkedIn to attract B2B leads. -
Social Media ManagerHimalayas Realty Group Dec 2021 - Jul 2022 -
Marketing ManagerGneiss Energy Dec 2021 - Jun 2022London, England, Gb- Created content calendars and Excel budget sheets for marketing and social media content planning six months in advance.- Planned newsletter content for email marketing using MailChimp and HubSpot.Responsible for promoting business activities across LinkedIn and Instagram.- Created compelling content to enhance brand awareness and engagement across digital platforms using Adobe Creative Cloud Suite.- Organised in-person events such as breakfast meet-ups and webinars to enhance brand awareness among the B2B network for Gneiss and Acasta.- Designed interactive branding elements for company promotions (e.g., business cards, standees, letterheads, business pitches/proposals, and brochures).- Conducted keyword research and applied SEO elements across Gneiss and Acasta websites. -
UnibuddyStrathclyde Business School Apr 2021 - Nov 2021Glasgow, Gb- Responsible for interacting with prospective students who are interested in studying at Strathclyde Business school.- Answering queries, and giving insight into academic and extracurricular life on campus in Glasgow.- Writing blogs related to campus life, being a student in Covid times, and what to expect when you start your academic journey as an International student. - Responsible for answering queries online on the phone app in form of text messages. -
Marketing AssistantRetro Designer Wear Nov 2020 - Feb 2021East Kilbride, South Lanarkshire, Gb- Utilized my creative skills by doing photography of products for brands' websites and social media.- Developed an understanding of key objectives of SEO and Shopify to increase sales of the products from the website. - Achieved insights into market changes to develop during a pandemic to increase the outcomes of sales. -
Creative ManagerRed Tales Dec 2019 - Oct 2020Dealt with client pitching.Social Media account handling for clients.Dealt with administrative work, making presentations, invoices, research based services. etc. Assisted as an Art Director in a music video project. -
Head Of ContentNofomo Digital Jan 2018 - Oct 2020- Utilized creative skill set to enhance storytelling and design brand assets i.e logos, brand colors, brand tone, and mood boards- Created storyboards, visual mood boards, and log sheets for social media marketing campaigns- Creating paid social media campaigns to improve brand awareness through Paid advertisements on Facebook and Instagram - Collaborated successfully across departments to complete Content Calendars, Weekly Social schedules and led team meetings -
English Online TeacherSelf-Employed Oct 2016 - Feb 2018UsAwan English Learning is English learning platform for Chinese students, where you have one on one conversations on Wee Chat and through voice messages or call and teach them English in any suitable method required. Worked as an Interpreter on Awan English Learning wee-chat group , taught english to Chinese students. -
Media Associate/ Content/ WriterApollo Telecom (Pvt) Ltd. Jun 2017 - Aug 2017Islamabad, PkWrote schedules, and posts content online,maintained company's web pages, blog(s) online.Helped plan & implement social media marketing campaigns for specific marketing goals.Monitor ed SC channels, and moderated user-generated content.Prepared internal & External communications including press release,analytic reports,presentations, sales supportetc as needed.Monitored SC channels, and moderates user-generatedcontent.Prepared internal & External communications includingpress release,analytic reports,presentations, sales supportetc as needed. -
Digital Media SpecialistDigitrack Solutions May 2017 - Aug 2017Islamabad, Ict, PkAssisted the team with various Marketing & Social management initiatives for multiple clients. Key Campaigns Delivered:7up Ramadan Night Bazaar - Mahogany Homes- Mohtaram -Fabricare- Tasks done:social media/PR/Event ManagementBrand Launch Campaign Photography/social Media CampaignsProduct photography/VideographyVideography/ Social MediaAssisted in managing numerous operational tasks,including setting up with photo-shoots,on time and in full delivery of campaigns collateral's as well as planning out video shoots for numerous clients. -
Event OrganizerGrandeur Eventz Feb 2015 - Mar 2017Worked for an organisation named, ‘ Grandeur Eventz’as an assistant volunteer. The organisation dealt withall sorts of events eg. Birthdays, parties, dholkis, etc.
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Sales ExecutiveSilkbank Limited Jun 2016 - Jul 2016Karachi, Sind, PkAssisted the team with techniques to sale the product with required marketing techniques.Completed tasks which required meeting the deadline along with selling the product to customers.Met the weekly deadline of selling the product.Assisted in selling the product, managing sheets and data of the product. Assisted in selling the product, managing sheets and data of the product. -
Volunteer/InterneeShifa International Hospitals Limited Oct 2014 - Nov 2014Islamabad, Federal, PkInternship of 2 weeks at MS department, that deals with hiring of doctors and surgeons.Internship of 1 week at HR departement of shifa Hospital. -
Volunteer/InterneeShifa International Hospitals Limited Oct 2014 - Oct 2014Islamabad, Federal, PkDid two week internship at MS department of Shifa International Hospital which dealt with hiring and administration paper work of employees and doctors
Zainab Zaki Education Details
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Strathclyde Business SchoolGeneral -
Shaheed Zulfikar Ali Bhutto Institute Of Science And TechnologyMass Communication/Media Studies
Frequently Asked Questions about Zainab Zaki
What company does Zainab Zaki work for?
Zainab Zaki works for Hydra Evc Ltd
What is Zainab Zaki's role at the current company?
Zainab Zaki's current role is Head of Digital Content & Marketing.
What schools did Zainab Zaki attend?
Zainab Zaki attended Strathclyde Business School, Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology.
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