Zain Farrukh Email & Phone Number

Conducted extensive market visits to analyze the dynamics and features of various sales channels and their impact on overall sales performance. Gained a deep understanding of consumer profiles and the role different channels play in shaping consumer behavior, as well as the operational processes of order placement and management by order bookers via sales flo.Proposed a new sales channel classification system based on insights gathered during market visits and analysis of sales data. Developed a comprehensive guideline document to classify sales channels according to features, types, and consumer behavior profiles. Additionally, created a roadmap for the revalidation of sales channels across the country, ensuring alignment with the new classification.To maintain quality control, developed a process for validating channels through the SalesFlo app, ensuring the guidelines were properly implemented. Identified opportunities for channel modifications using sales data, highlighting areas where changes could drive profitability.

Led the development of new recipe mixes and sauces, optimized existing products, and drove the Green Label Initiative. Key achievements include:New Product Development: Successfully developed and finalized launch of new recipe mixes "Qeema" and "Chicken Jalfrezi," ensuring compliance with regulatory standards.Product Optimization: Improved the formulation of existing Recipe mixes increasing grammage and yield while reducing cost and maintaining consumer satisfaction.Sauce Development: Led the development of new sauces for retail and food service markets, addressing technical challenges and optimizing flavor profiles.

Pakistan

1. Fortified Product Development: Conducted in-depth research to address malnutrition in Pakistan, selecting a product from National Foods’ portfolio for nutrient fortification. Successfully overcame technical challenges to ensure safety and compliance with national standards. Pioneered innovative solutions for stability and cost-efficiency.2. Developed and tested a lab-scale prototype of a fortified product, collaborating with local and international suppliers. Ensured product quality, taste, and nutritional integrity through sensory and stability testing.3. Conducted a comprehensive GAP analysis of the jam production process, identifying opportunities for operational efficiency. 4. Conducted in-depth market research to identify global export opportunities. Developed a comprehensive report highlighting consumer preferences and high-demand product categories to inform business expansion.

Karāchi, Sindh, Pakistan

• Incubatee and part of the 7th cohort of startup teams incubated under partnership of Google forEntrepreneurs and Samsung• Worked with Ilm Ideas backed by UKAID on educational projects.• Participant at Unilever Hackathon 2018 regarding Ice Creams.• Traveled to Islamabad for participation in UK AID Ed Tech Conference 2018• Traveled to Dubai as a participant in Annual Gulfood 2016 • Part of the 2nd cohort of startups to be supported by Ilm Ideas• Member of the youngest team to be incubated at The Nest i/o

Pakistan

• Developed marketing strategy for different workshops conducted by the company.• Handled exhibition stalls and gave briefings on company projects such as 3D printers, tinker box anddifferent workshops.• Forefront of the company’s marketing strategies.• Co-founder of Pasha Award winning product Tinker Box.• Presentation on the first self-made 3D printer at Magnifi-Science Exhibition

Karachi

-Headed Marketing campaigns and Business dealing-Product Development

Bachelor Of Science - Bs, Food Science And Technology, Cgpa: 3.7

• Position Holder (GPA: 3.7) • Conducted research for the utilization of camel milk, usually discarded in interior, to be fermented.

Hsc Science (Pre-Engineering), Pre-Engineering, A