Digital Strategy and Insights:- Engagement planning- Campaign analytics- Performance optimization- SEO/SEM, and third party media platforms

-Led a team of digital marketing experts that create innovative tactics to drive sales and marketing performance for $1 billion dental manufacturing business.- Developed strategic marketing materials for executive-level reporting on brand value, competitor analysis, revenue forecasting and lead generation performance.- Helped bring to market over 20 product launches with strategic recommendations and campaign execution through digital and traditional marketing channels.- Improved marketing contribution to revenue by over 80%, through increased segmentation, personalization and campaign performance.- Realized 40% increase in lead generation by improving tracking, tagging and end-to-end reporting analysis through campaign lifecycle.- Reduced wasted marketing spend by over 50% through ROI analysis.- Automated KPI reporting, with 75% decrease in report creation time, allowing for deep dives on campaign performance and optimizations.- Doubled the performance of multi-touch nurturing campaigns.- Created standard work for marketing automation, lead generation and CRM integration, now used as the basis for our $4 billion holding company.- Organized and led cross functional meetings and workshops for lead reporting, campaign analysis and strategic planning to meet quarterly lead generation goals.

- Headed digital campaign strategy, execution and analysis for $100M revenue company.- Generated $1.8M in prepaid deposits from promotional campaigns, increasing average deposit amount by 352% and exceeding campaign goals.- Managed $100k monthly paid search spend and $60k in budget for marketing tools.- Improved lead generation by 570%, decreased cost per conversion by 70% to historic low of $20 through landing page testing and improvement.- Increased email open rates by 50%, click-through rates by 30% and conversion by 25%, through AB testing on subject line, copy and content.- Created automated CRM reports and dashboards for executives and sales teams to analyze key performance metrics.- Mentored and trained junior team members on digital tactics.

- Increased email open rates by 50%, click-through rates by 30% and conversion by 25%, through AB testing on subject line, copy and content.- Generated $1.8M in prepaid deposits from promotional campaigns, increasing average deposit amount by 352% and exceeding campaign goals.- Improved Adwords conversions by 570%, decreased cost per conversion by 70% to historic low of $20 through landing page testing and improvement.- Managed $100k monthly paid search spend and $60k in budget for marketing tools.- Created automated CRM reports and dashboards for executives and sales teams to analyze key performance metrics.

- Managed $15k in monthly paid search spend including daily bid management and regular reporting- Designed marketing automation program with lead nurturing and scoring- Developed multiple sources of leads, including social media and LinkedIn- Interfaced with clients and created regular reports on SEM, SEO and social media activities- Optimized pages and blog posts for SEO and executed link building strategies- Increased Twitter following by 80%, facilitated Facebook content strategy- Collaborated with team members on design, functionality and copy of corporate Web site- Contributed regular evidence-based articles on corporate blog

- Designed lead nurturing program, sending targeted and customized emails to entire customer base.- Managed outbound email campaigns: acquisition of list, writing email copy, approving design.- Optimized emails: A/B and multivariate testing for peak open and click through rates.- Managed lead routing of all inbound leads and monitored success of PPL/PPC and organic campaigns.- Increased click-through rates of channel marketing newsletter by 90% and open rates by 60%.- Wrote all content for channel blog, resulting in monthly impression increases of 50%.- Created case studies, sales brochures, banner ads (print and online) and other marketing materials.- Organized webinar series and training events

As an account executive in a public relations and marketing agency I worked to create programs and campaigns that delivered positive exposure to our clients using a variety of strategies: - Developed several new revenue streams: email newsletters, blog and social media services- Created press releases, case studies, columns, pitches letters, editorials, blog posts, marketing copy- Pitched/ placed PR materials and media expert in various publications: online, print, television and radio- Utilized social media with LinkedIn pages, blog posts, Facebook page and daily twitter updates- SEO optimization of press releases and online materials- Produced essential reporting functionality for evaluating client accounts

My first exposure in the public relations and marketing industry exposed me to writing press releases and pitching the media - it was a great experience and made me realize I wanted to be in the marketing communications business.- Wrote and edited press releases and pitch letters sent out to various media organizations, receiving several placements in local media.- Pitched media over the phone to develop relationships with journalists.- Organized media clips and sorted client materials.