Zain Tayyebi Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Digital Prosthetic Solutions Category Manager

Sydney, Australia

Reporting to the GM, led the marketing function across Australia and New Zealand with a team of 9.Responsible for revitalising the corporate brand identity and setting a clear direction for marketing strategies for the business. Facilitated the Australia and New Zealand marketing teams to form a more cohesive business function and initiated a collaborative culture across geographies and divisions. Improved the flow of communication, best practice and ideas for enhanced business outcomes. Unified the corporate identity across the region and created differentiated brand positioning for the various divisions within the business. Led the e-commerce rebuild and launch project and implementation of Marketo for integration with online platforms. Developed and executed integrated marketing campaigns utilising traditional, digital and social media. Formulated a bi-annual marketing calendar to effectively plan and implement promotional activities. Utilised Google Analytics and Marketo to monitor and track performance of campaigns and e-commerce growth. Carried out SEO, Google Ads, Email Marketing, Social Media Marketing for lead generation and nurture programs for online customer acquisition and retention.Maintained high level of corporate communications to improve internal stakeholder engagement fora positive and vibrant work culture.

Sydney, Australia

As custodian of exclusive international agency brands, was responsible for the growth and promotion of the agency portfolio.Responsibilities included developing marketing and promotional strategies including print, online, digital and social campaigns for revenue and margin growth. Preserved brand integrity by monitoring consistency and quality of the marketing content and collateral. Set pricing, promotional offers and incentive programs, and participated in conferences and trade shows to amplify brand awareness and recognition. Oversaw inventory management and demand forecasting to ensure continuous supply and adequate stock levels. Organised and delivered training on product features and promotional campaigns to the sales and customer service teams.

Minto Nsw

Held account management responsibility for 10 natural healthcare and pharmaceutical brands, local and international.Drove revenue growth through customer engagement and new product development while maintaining required gross margins. Worked closely with procurement, production planning and warehousing for streamlined transition and completion of orders.Evaluated new business opportunities for domestic and international markets and proactively negotiated contracts for new product lines and existing portfolios.

Karachi

Headed the marketing and sales function with complete P&L responsibility. Led a team of 6 and managed a product portfolio of 300+ herbal brands.Formulated marketing, advertising and media strategies aligned with corporate objectives. Responsible for all advertisement campaigns through electronic, print and digital media. Devised pricing strategy, sales channel development and customer engagement through promotional activities.Planned and executed trade fairs, health conferences and CME workshops. Managed PR activities by liaising with healthcare professionals, government regulators and industry partners. Collaborated with research, media and activation agencies for integrated marketing campaigns. Initiated business development activities and grew export revenue in new markets- Track record of double digit sales growth 2009-2015.- Track record of successful new product launches, packaging re-launch of 50+ products since 2008-2015.

Karachi, Pakistan

Led and managed the marketing function with a team of 8.Planned and implemented marketing, advertising and media strategies. Was responsible for all corporate and brand communication and print/web creative writing and content development.Organised and executed corporate events including trade shows, health conferences and medical education programs. Conducted in-depth trade and KOL surveys to monitor competitive landscape, identify emerging trends and market segments. Coordinated with sales team for achievement of monthly targets and execution of promotional activities.Carried out market research for assessing effectiveness of communication, advertising and marketing activities along with identifying new market opportunities. Built and maintained interactive online presence of the company by initiating website relaunch and social media program.

Karachi

Kaagazi is a designer handmade paper brand specializing in Invitation Cards, Gift Boxes, Home Decor items and Office Stationery.Kaagazi paper is made from 100% natural fibers, is eco-friendly and recyclable.

Karachi

Was responsible for business development and market research for new therapeutic segments.Carried out preliminary activities for product launch of ‘Avodart’, a prostate drug. Planned and developed merchandising activity for Panadol and Calpol and assisted with the execution of biannual marketing plan for both brands. Conducted market surveys and KOL surveys to gain consumer insight. Developed marketing content for newsletter and medical literature.

Karachi

Headed the Human Capital function of the company based in Karachi. Acquired new clients and increased consultancy sales revenue.Introduced and carried out the first ever 'Mercer's Salary Survey' for companies including Unilever, P&G, Reckitt Benkiser, Coats Finlay and Syngenta amongst many others. Carried out Human Resource consultation for clients. Organised exhibitions and represented the company on HR forums and conferences.

High Point, North Carolina, Usa

Led the Quality Assurance department for the manufacture of synthetic DNA. Summarised modification project activities and assisted other analysts with their testing. Ensured smooth execution and completion of all orders for timely delivery to customers. Trained new employees.

Digital Marketing Certificate, Digital Marketing

Mba, Marketing

Activities and Societies: LUMS Culture Society

Bsc, Biotechnology

Activities and Societies: International Students Association

Intermediate, Pre-Med

High School