Zain Ul Abideen work email
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With over 12 years of experience, I have a proven track record of delivering effective strategies that drive business success. My expertise includes developing and executing marketing and communications strategies across a variety of industries, with a focus on social media, corporate social responsibility, stakeholder management, sustainability initiatives, and government relations.With a Masters’ Degree in Mass Communication, specializing in Public Relations & Advertising, in my current and previous roles, I have successfully developed and executed a number of strategies that have resulted in significant business results. Currently, I am affiliated Engro Energy Limited as Manager Marketing & Communications. Earlier, I was with HBL (Pakistan’s largest bank) as Senior Manager External Communications & CSR in the Marketing & Corporate Affairs Department. Before joining HBL, I was associated with Lucky Cement Limited (Pakistan’s prominent conglomerate with diversified interests in textiles, real estate, power generation, chemicals, pharmaceuticals, FMCG, philanthropy, and automotive) as Head of the Corporate Communications Department. Before that, I was employed by Xenith Public Relations (an official affiliate of US-based PR agency FleishmanHillard) where I worked with some of the prominent industry players as a PR Manager including Continental Biscuits Limited, Pakistan Business Council, Daraz.pk, UBL Fund Managers, Faysal Bank, JS Bank, Khushaalibank, Dell EMC, Engro Corporation, and Byco Petroleum. Earlier in my career, I was a web editor at ARY News and Project Coordinator for Interfaith Harmony, a groundbreaking initiative sponsored by King Shah Abdullah and the Pope of the Vatican. Through this project, we aimed to promote peace and harmony between Muslims and Christians through the release of a Christmas album by an American Muslim.
Engro Energy Limited
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Marketing Communications ManagerEngro Energy Limited Apr 2024 - PresentKarāchi, Sindh, PakistanDevelopment, implementation, and management of corporate branding, PR, and media relations strategy.Establishing mechanisms for effective media interactions and contribute to communication protocol development.Creating and maintaining relationships with media stakeholders to elevate leadership's visibility.Development of crisis communication plans and collaborate with internal teams for execution.Coordinating with marketing and PR agencies to enhance public image.Managing digital marketing campaigns across various channels and optimize online presence.Publicising company achievements and engage with stakeholders through digital platforms.Managing sponsorship opportunities and representing the company at external events.Oversee annual budget planning and monitoring expenditures.Leading and motivating a high-performing team, providing guidance and support for their development.Managing performance evaluations and identify training needs for team members.Collaborating with HR for talent management.
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Senior Manager External Communications & CsrHbl - Habib Bank Limited Jun 2022 - Mar 2024Karāchi, Sindh, PakistanDevelopment and implementation of external communications strategy to establish the narrative of the Bank in line with its vision and mission.Provision of strategic direction as well as thought leadership insights through external communications to business heads and other stakeholders.Management of the crisis communications protocol for the Bank.Management of the Twitter handle of HBL to help enhance the Bank’s profile as a thought leader.Working with the HBL Foundation, leverage CSR & Sustainability initiatives and strategies. Planning and management of community relations and employee volunteering.External brand-building initiatives and corporate sponsorships.Key Achievements• Effective and timely crisis management to curtail national level economic impact targeting Pakistan Stock Exchange.• Active social media coverage of flood relief cash disbursement by a federal unconditional cash transfer poverty reduction program inPakistan. It is the widest coverage social safety net initiative that distributed more than PKR 50 billion to flood affected families inPakistan.• Development of new data gathering and analysis protocols for effective representation of historical data for future planning.• Launch of HBL's subsidiary HBL Zarai Services. -
Head Of Corporate CommunicationsLucky Cement Limited Sep 2020 - Jun 2022Development and implementation of communication strategies.Implementation of brand guidelines and support in brand management.Development and execution of an effective online presence and all published material such as Annual & Quarterly Reports, Corporate Brochures, Sustainability Reports, and Internal & External Newsletters.Development and implementation of CSR policy.Management of PR & creative agencies.Vendor Management.Government relations and collaborations with public/private associations for business support.Development of Company’s Corporate Film.Key Achievements• Conceptualization and development of Annual report as per the Integrated Reporting Style and Best Corporate Report Guidelines by ICAP and ICMAP. 3rd position in 2018, 2nd in 2019 and 1st in 2020.• Incorporation of United Nation’s Sustainable Development Goals (UNSDG). Enhancement of sustainability initiatives within the companyand their effective reporting.• Development and representation of the Company’s overall performance for Management Association of Pakistan (MAP) Awards.Consecutive recognitions under cement category.• Development of Company’s Corporate Film.• Development and implementation of CSR policy as per the company’s vision and focused objectives.• Effective execution and coverage of community development programs.• Successful execution of Covid 19 drive the rural areas of Pakistan.• Government relations and collaborations with public & private associations for business support. -
Deputy Manager Brands & CommunicationsLucky Cement Limited Apr 2018 - Aug 2020 -
Associate Manager - New VenturesUniversal Brushwares (Pvt) Ltd Dec 2017 - Apr 2018PakistanMarketing & Communications for Universal Brushwares & its group of companies - IKFW Film Company & Kazim Trust - Not for profit organization. -
Account ManagerXenith Public Relations Jun 2017 - Nov 2017PakistanMedia MonitoringDeveloping and Executing PR and Communication Strategies Managing media eventsRelationship Management with MediaDigital PRClientele : Faysal Bank Limited - UBL Fund Managers - Continental Biscuits Limited - Daraz.pk - Eat Oye - Lamudi - Jovago - OGDCL - Pakistan Business Council - Engro - Intel - Khushhalibank Ltd. - MCB & NIB Merger - JS Bank Limited - Dell EMCKey Achievements• Media & Crisis management for the merger of two private banks.• Planning, execution, and management of international-level media events.• Media management for Daraz.pk’s Pakistan’s first online fashion show.• Pakistan's first bloggers meet for mutual funds industry -
Deputy Account ManagerXenith Public Relations Jul 2016 - Jul 2017Pakistan -
Account ExecutiveXenith Public Relations Aug 2014 - Jun 2016Pakistan -
Web EditorAry News Jun 2013 - Dec 2013KarachiSub editor for websiteSpecial reportsBlogsSocial media
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Web EditorWww.Thekooza.Com Mar 2013 - Sep 2013Daily news diary by the name of Karachi today : Diary for an international E-paper
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Business Continuity Plan CoordinatorEngro Corp May 2012 - Sep 2012Project Coordinator for Business Continuity PlanSAP User-Re-certificationBlack Berry InsuranceIT DRPCrisis Management -
Administration And AccountsCreative Chaos Jul 2011 - May 2012Administration and AccountsAsst. HR -
Chief Coordinator - MediaShawn Rae Dec 2009 - Apr 2010Shawn Rae is the worlds first Pakistani-American Muslim to Release a Christmas Album on behalf of Muslims for Christians. This was made possible by the sponsorship of King Shah Abdullah and The Pope of The Vatican to promote Peace and Harmony among Both Religions as a project of Interfaith Harmony. The Music director of the album of Charles Callelo.
Zain Ul Abideen Skills
Zain Ul Abideen Education Details
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Mass Communication/Media Studies -
Commerce -
D A Degree CollegeA
Frequently Asked Questions about Zain Ul Abideen
What company does Zain Ul Abideen work for?
Zain Ul Abideen works for Engro Energy Limited
What is Zain Ul Abideen's role at the current company?
Zain Ul Abideen's current role is Marketing, Strategic Communications, Digital, Corporate Affairs, CSR, ESG, Sponsorship & Sustainability.
What is Zain Ul Abideen's email address?
Zain Ul Abideen's email address is za****@****ail.com
What schools did Zain Ul Abideen attend?
Zain Ul Abideen attended University Of Karachi, University Of Karachi, D A Degree College.
What are some of Zain Ul Abideen's interests?
Zain Ul Abideen has interest in Disaster And Humanitarian Relief.
What skills is Zain Ul Abideen known for?
Zain Ul Abideen has skills like Marketing Management, Writing, Crisis Communications, Social Media, Online Marketing, Corporate Branding, Spokesperson, Press Releases, Thought Leadership, Blogging, Digital Media, Market Research.
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Zain Ul Abideen
Chief Technology Officer @ Influencify | Software Development, LeadershipLahore District
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