Zain Ul Abideen Email & Phone Number

Karāchi, Sindh, Pakistan

Development, implementation, and management of corporate branding, PR, and media relations strategy.Establishing mechanisms for effective media interactions and contribute to communication protocol development.Creating and maintaining relationships with media stakeholders to elevate leadership's visibility.Development of crisis communication plans and collaborate with internal teams for execution.Coordinating with marketing and PR agencies to enhance public image.Managing digital marketing campaigns across various channels and optimize online presence.Publicising company achievements and engage with stakeholders through digital platforms.Managing sponsorship opportunities and representing the company at external events.Oversee annual budget planning and monitoring expenditures.Leading and motivating a high-performing team, providing guidance and support for their development.Managing performance evaluations and identify training needs for team members.Collaborating with HR for talent management.

Karāchi, Sindh, Pakistan

Development and implementation of external communications strategy to establish the narrative of the Bank in line with its vision and mission.Provision of strategic direction as well as thought leadership insights through external communications to business heads and other stakeholders.Management of the crisis communications protocol for the Bank.Management of the Twitter handle of HBL to help enhance the Bank’s profile as a thought leader.Working with the HBL Foundation, leverage CSR & Sustainability initiatives and strategies. Planning and management of community relations and employee volunteering.External brand-building initiatives and corporate sponsorships.Key Achievements• Effective and timely crisis management to curtail national level economic impact targeting Pakistan Stock Exchange.• Active social media coverage of flood relief cash disbursement by a federal unconditional cash transfer poverty reduction program inPakistan. It is the widest coverage social safety net initiative that distributed more than PKR 50 billion to flood affected families inPakistan.• Development of new data gathering and analysis protocols for effective representation of historical data for future planning.• Launch of HBL's subsidiary HBL Zarai Services.

Development and implementation of communication strategies.Implementation of brand guidelines and support in brand management.Development and execution of an effective online presence and all published material such as Annual & Quarterly Reports, Corporate Brochures, Sustainability Reports, and Internal & External Newsletters.Development and implementation of CSR policy.Management of PR & creative agencies.Vendor Management.Government relations and collaborations with public/private associations for business support.Development of Company’s Corporate Film.Key Achievements• Conceptualization and development of Annual report as per the Integrated Reporting Style and Best Corporate Report Guidelines by ICAP and ICMAP. 3rd position in 2018, 2nd in 2019 and 1st in 2020.• Incorporation of United Nation’s Sustainable Development Goals (UNSDG). Enhancement of sustainability initiatives within the companyand their effective reporting.• Development and representation of the Company’s overall performance for Management Association of Pakistan (MAP) Awards.Consecutive recognitions under cement category.• Development of Company’s Corporate Film.• Development and implementation of CSR policy as per the company’s vision and focused objectives.• Effective execution and coverage of community development programs.• Successful execution of Covid 19 drive the rural areas of Pakistan.• Government relations and collaborations with public & private associations for business support.

Pakistan

Marketing & Communications for Universal Brushwares & its group of companies - IKFW Film Company & Kazim Trust - Not for profit organization.

Pakistan

Media MonitoringDeveloping and Executing PR and Communication Strategies Managing media eventsRelationship Management with MediaDigital PRClientele : Faysal Bank Limited - UBL Fund Managers - Continental Biscuits Limited - Daraz.pk - Eat Oye - Lamudi - Jovago - OGDCL - Pakistan Business Council - Engro - Intel - Khushhalibank Ltd. - MCB & NIB Merger - JS Bank Limited - Dell EMCKey Achievements• Media & Crisis management for the merger of two private banks.• Planning, execution, and management of international-level media events.• Media management for Daraz.pk’s Pakistan’s first online fashion show.• Pakistan's first bloggers meet for mutual funds industry

Pakistan

Pakistan

Karachi

Sub editor for websiteSpecial reportsBlogsSocial media

Daily news diary by the name of Karachi today : Diary for an international E-paper

Project Coordinator for Business Continuity PlanSAP User-Re-certificationBlack Berry InsuranceIT DRPCrisis Management

Administration and AccountsAsst. HR

Shawn Rae is the worlds first Pakistani-American Muslim to Release a Christmas Album on behalf of Muslims for Christians. This was made possible by the sponsorship of King Shah Abdullah and The Pope of The Vatican to promote Peace and Harmony among Both Religions as a project of Interfaith Harmony. The Music director of the album of Charles Callelo.

Master'S Degree, Mass Communication/Media Studies

Public Relations & Advertising

B.Com, Commerce

Intermediate, Commerce, A

Activities and Societies: Basket Ball Team