▪Planning, development and implementation of digital communication strategies for brand and sales.▪Continually develop best practices and ways to test new initiatives based on internal metrics and digital / social media reporting.▪Creating and develope digital brand marketing projects to enhance the brand digital awareness.▪To be proactive in defining and managing the creation of contents of advertisements and banners to promote the website and the e-commerce in collaboration with internal team or external agencies, according with budget.▪Strategic support within the team for the planning and execution of digital marketing plan dedicated to BIOBOTANIC CARE vendors.▪Write and propose contents for multiple digital platforms (AdWords, Facebook, Instagram, LinkedIn, etc.)▪Supporting planning and development of digital marketing campaigns: mobile, video, display, native advertising and paid social.▪Supporting the company with the planning and execution of special events, meeting, convention.▪Participating in brainstorms and project meetings.▪Creating weekly, monthly & ad hoc reports and providing general office support.▪Supporting of composing all documents relative to communication activities: press releases, presentations, case studies, brand profile, press kit and general texts for company business.▪Work with entertainment team to support and create opportunities for VIP placement.▪Coordinate various disciplines required to ensure goals and objectives are met, including planning & execution of events.▪Seek out and propose web influencers.▪Keep up with industry updates and opportunities, new technologies and platforms, and proactively propose new ideas.▪Review and analyze competitors▪Work with European sales and marketing managers to develop and manage the events and trade show calendar.▪Travel to various shows and events if required.

Public Relations, Press Office Management, Marketing: the strategic choices and the development of the marketing mix Business Image, Promotional Events (conventions, meetings, sales fairs, exhibitions, conferences, concerts etc.), Creative Aspects of the Fashion Show (booking – styling).Strong relationship with Press.Supporting of composing all documents relative to Press Office activities: press releases, presentations, case studies, brand profile, press kit and general texts for company business.Supporting the company with the planning and execution of special events.Develop relationships with other Press Offices and PR Agencies and support the production and implementation of communication initiatives as well as special/branding projects.Work with diverse business units to identify optimal use of corporate resources.Set up and execute corporate communication projects with a focus on online activities (Intranet, digital newsletter and corporate website).Provide event management support.Coordinate various disciplines required to ensure goals and objectives are met, including design, planning & execution of events.Work with European sales and marketing managers to develop and manage the European events and trade show calendar.Travel to various shows and events if required.Digital PR taking care of press enquiries, write and update Press Office information, including mailing lists, databases and press cuttings as well as all the press releases to promote the branding projects.Establish strong internal relationships with buying, merchandising and marketing to facilitate program development and execution.Create posts for the website and social medias.Coordinate with photographers and graphics to prepare the materials to be published online.Keep the digital channels updated and monitors the conversations.Create new strategies to increase followers and enhance the visibility.

Giornalista per mensile multimediale di letteratura, arte, cultura e viaggi.