Zachary Mcintosh Email & Phone Number

Provo, Ut, Us

CMO at marketing company working on developing new products to enable marketers with the tools they need to get the job done for every client.

American Fork, Ut, Us

Responsible for management of email nurture programs, audience segmentation, and KPI tracking for use by advertising, events, sales, contact acquisition, and content syndication to ensure alignment to GTM strategy across regions including North America, European Union, and Asia Pacific. Defined audience segments by connecting data from all available sources including CRM, Sales, Marketing, and Opportunity data to identify trends and target across channels including Google, LinkedIn, TechTarget, and 6Sense. Managed sales messaging to ensure single message alignment based on a leads engagement with specific content. • Created a single source of truth for all account activities including research, event attendance, email activity, sales outreach, and campaign association• Developed and managed lead nurturing programs and campaigns to support the global GTM strategy • Automated strategies to target with 1:1 messaging at scale increasing open rates by 50% and click rates by 20% and increasing conversion rate• Executed digital marketing strategies across marketing channels including email, display, and events• Analyzed all available data points utilizing MySql, Redshift, Domo, and cloud data to identify the correct message for each lead• Identified trends in data utilizing all 3.8 million contacts to identify high value contacts and accounts and target across marketing channels• Connected Sales, CRM, Email, Advertising, Campaign, Event, and 3rd party sources together to identify trends in data• Created 1:1 ABM outreach strategies based on content engagement • Delivered upsell, onboarding, and retention campaigns to increase product utilization, identify upsell opportunities, and increase retention• Automated UTM tracking management at scale across America, EMEA, and APAC• Managed and Tracked KPIs for all 1.5 million monthly emails Email and Advertising programs by segment

Irvine, Ca, Us

Managed multiple large scale email and digital marketing programs across regions including North America, European Union, Latin America, and Asia Pacific. Managed multi-national cross-functional teams situated in US, India, Manilla, Bulgaria, and UK to design, build, test, and deploy marketing campaigns. Reached target audiences including SMBs, Resellers and End-Users using B2B and B2B2B marketing strategies targeting audiences for multiple channel partners. Built, tested and deployed new marketing programs to target customers and businesses utilizing Email, Outcall, SEM, Targeted Display, Social, and Retargeting utilizing the latest targeting methodologies and data to create a target audience with highest propensity to purchase the target products while reducing CPA and increasing sales.• Managed a digital marketing team of 3• Created digital marketing program boosting response by 50%• Expanded marketing delivery channels boosting reach by 100%• Executed multiple campaigns totaling 500K on a monthly basis• Deployed and monitored multiple campaigns utilizing CPM, and CPA in order to develop new distribution channels increasing sales by 75%• Created CRM and Email automation strategies to automate email strategies to over 1.8MM contacts• Managed Eloqua email campaigns delivering over 1MM emails monthly• Developed marketing delivery mechanisms outside of email through a variety of mediums; Social, SEM, CRM, Display, Apps and more• Managed a multi-national cross-functional teams from UK, Bulgaria, India, and Manilla for successful project execution• Extensive experience in email, PPC, CPM, display, video, HTML, user experience, SEO, social, community, blogging and content• Implemented and deployed project management strategies utilizing Agile, Scrum, and Iterative processes to manage projects through the development cycle using Atlassian Software

Managed all digital marketing initiatives including SEO, Advertising, Remarketing, Analytics, Web Dev, including designing and implementing new pages and user flows. Designed and launched advertising campaigns driving higher conversion rates. Implemented new user forms creating more effective ways to communicate with customers. Created multiple email campaigns to reach potential customers and induce higher conversion rates. Managed multiple 3rd party vendors managing multiple parts of our web presence. • Managed digital adverting budget over $500K including Adwords, Bing, Facebook, Display, and Remarketing• Managed a team of 3-7 contractors working on multiple marketing projects• Created outreach program working with bloggers for a backlinking campaign• Developed program to contact potential distributors across the nation• Managed multiple marketing programs online and offline• Implemented SEO strategy to improve ranking on top level keywords• Built targeted advertising program inducing higher conversion rates and • Handled multiple outreach strategies for customers and dealers• Generated higher conversion rates through targeted advertising• Improved user experience reducing bounce rate, and increasing time on site• Deployed multiple analytics and dev tools to manage and monitor websites • Implemented multiple marketing automation strategies including email, remarketing, and mail

Santa Ana, California, Us

Managed SEO, SEM, AdWords, Analytics, website development for multiple online channels. Designed, managed, and launched multiple B2B and B2C websites targeting specific audiences. Launched and managed a large national marketing event to increase brand recognition in target segments. Created a cohesive Email strategy combining events, newsletters, and audience segmentation. Managed CRM database to identify potential prospects and improve follow-up rate.• Designed, built and deployed multiple websites to target specific markets• Developed B2B email content calendar, increasing engagement by 30%• Created trade show Email and social media tools, causing a 10% rise in response• Managed project budgets up to $1.6MM• Utilized Salesforce Crm and email strategies to identify potential customers• Managed cross-functional teams for the development of new digital projects• Reported on email, site traffic, social media, adwords, and reviews• Managed projects across multiple departments with multiple teams• Launched new email marketing program to better target audience• Developed new programs to reach target markets and increase visibility• Built reports based on survey results, using internet forms to determine the effectiveness of current programs• Introduced new methods of data collection to enable quicker sampling and understanding of current market• Developed reports using excel to make information easily understood for managers• Used background in data management to create reports on the efficacy of current initiatives• Assisted in development of large mobile consumer facing program• Worked with cross-functional teams to manage digital projects• Created tools using online forms to enable data collection• Managed and analyzed multiple data points including email, traffic, and survey • Created and managed teams with different backgrounds to complete projects

Created a B2B marketing strategy that included Email, SEO, SEM, AdWords, analytics, social media, and CRM management. Responsible for management of marketing implementation, marketing strategy, digital content management, and data analysis. Designed tools using MS Access, SQL, Excel, ODBC, analytics and other programs to create reports, dashboards and presentations. Managed sales team training in CRM programs, Email, and market segmentation.• Enhanced SEO of website taking site from page 7 to page 1• Managed sales team training in CRM and email marketing strategy• Increased internet leads from 5/month to over 20/month• Drove web traffic up by 600% during my first year• Increased sales 15% from by segmenting and focusing marketing strategies• Managed systems including Email, CRM, AdWords, Analytics, and Databases• Implemented new CRM system and strategy improving follow-up• Utilized new CRM system to market to existing and new customers• Created B2B marketing strategy complementing current sales activities• Created reports using Excel, SQL, MS Access, and ODBC databases• Applied analytical skills and data sets to create reports highlighting information used in business decisions• Processed and analyzed data gathered through website to analyze consumer behavior• Designed system to handle large data sets in order to give better insights into current selling techniques• Presented findings to board members using PowerPoint and presentation skills• Improved customer acquisition through application of LinkedIn and other digital tools

Signal Hill, California, Us

Created marketing strategy using digital marketing tactics, SEO, social media, and consumer marketing techniques. Responsible for training, learning all current laws and regulations regarding fire protection,developing sales goals, customer communication, and daily operations of field employees. Highlights: • Developed consumer-facing marketing plan to increase sales using standard and digital sales techniques • Reduced labor hours 30% by developing new techniques to increase efficiency • Created sales strategies that increased sales 45% • Increased profit margins by 20% through marketing plans and increased efficiency • Developed supply chain procedures that reduced overhead costs by 50%

Irving, Tx, Us

Responsible for my team of employees, supply chain management, inventory management, business relationships, customer relationships, and all aspects of quality control. Handled all communication and order processes between my department and all others. Highlights: • Developed improved inventory system to reduce waste by 20% • Created order processing system that improved efficiency by 75% • Implemented distribution system that reduced time needed by 25%.

Us

Responsible for scheduling, hiring, and discipline within my department while creating an environment that would be attractive to customers and facilitate purchase decisions. Daily tasks included but were not limited to: inventory management, training, creating reports, developing sales goals, teaching, managing conflict, and CRM.Highlights: • Designed sales strategies that increased revenues by 15% • Managed sales strategies that increased attachment rate and drove profit up 5% • Created a comfortable environment that encouraged cooperation and teamwork

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Business Administration (Bba), Business Administration/Marketing

Aa, Computer Science, Business Administration

High School, Educational Leadership And Administration, General

Extended Education, Business