► Develop and implement annual sales and marketing plans, budgets and monthly forecasts; manage all revenue and costs of the Guest Services, Events, and Sales departments.► Oversee implementation, maintenance, and customer support for all SAA member sales across Stowe.com, GoStowe.com, and Central Reservations channels; routinely onboard new clients to all sales channels.► Compile and present detailed sales and analytics reports to the SAA members during monthly and annual meetings, Stowe/Vail Resorts management, and by request to any of the 300+ SAA member businesses.► Produce engaging, data-driven campaigns to target need periods and improve occupancy by utilizing digital, social, and email marketing. Create and maintain web pages on GoStowe.com using Joomla/WordPress. ► Provide in-depth client training and recommend optimal business presence solutions to boost web conversions and ROI. Develop training plan for sales agents to increase phone, LiveChat, and walk-in conversions. ► Recruit, retain, coordinate and market all events in the Stowe area including sporting tournaments, races, festivals, performances, and weddings. Primary contact for all lodging and event member relations. Sales Manager (1 year) and Assistant Sales Manager (2 years)► Booked over $1.5M and 4000+ reservations for lodging, lift tickets, and equipment rentals; conceptualized, built, maintained, and reported on all packages sold through Stowe Central Reservations and GoStowe.com.► Coordinated, booked, and managed all room blocks for annual Stowe Bitter Lacrosse Festival (15,000+ guests), Nordic Soccer Tournament (3000+ guests), multiple Hockey tournaments, and Wedding groups. ► Recruited new and existing local businesses to become association members ► Compiled, reported, and distributed financial, agent, conversion, and occupancy reports weekly.

Responsible for operations and daily maintenance on all freestyle features. Tasked with envisioning creative concepts for unique park designs and layouts, feature mapping and layout, updating social media, promoting guest interaction, and risk management and mitigation.

► Participated in a broad array of marketing-related activities including attending commercial shoots, providing customer support, product demonstrations, public relations, and more.