ECD Digital Strategy is an ROI driven E-commerce marketing agency. We’ve created a proven system to optimize websites’ performance and drive more profitable traffic.We guarantee that all of the work we do more than pays for itself with increased trackable revenue for our clients.Our client’s see us as an integral and irreplaceable partner to their ongoing growth. They see us as their company’s competitive advantage over others in their industry.We are in existence to drive positive and trackable ROI for our clients. Our #1 goal as an agency is to make our clients more profitable. Period. Everything we do, all the services we offer and all the decisions we make are in service to that one goal.

As the CMO at Pure Mountain Olive Oil I was responsible for overseeing the planning, development and execution of our digital marketing and online advertising initiatives aimed at generating revenue and increasing sales.Together with my team, we started and grew a gourmet foods e-commerce and retail store chain based New York’s Hudson Valley. In less than 3 short years I grew the business from zero to $1.2M in annual revenues.By cleverly implemented the right blend of market research, pricing, product marketing, communications, advertising and public relations we built an effective, interactive e-commerce website and digital marketing experience. I attribute part of my success to adapting in store purchase behavior to integrated, online marketing efforts and sales funnels. We leveraged an online customer base of +14,000 households in 47 states and 4 countries to drive $200k+ annual online revenue (20%+ yearly increase).As CMO for this growing company, I also oversaw all aspects of sales management, new business development, product development, and distribution channel strategy. I worked to ensure Pure Mountain Olive Oil’s message was consistently distributed across all channels and to targeted audiences in an effective manner that helped us to meet our ambitious sales objectives.Other Highlights Included:- Managed the daily operations of online channels, 25+ employees and 100+ branded products- Worked in collaboration with partners and key management to adapt to capture online sales and ensuring brand branded experience remained unique and consistent - Planned, developed, and implemented a data-driven marketing strategy that integrated all available outlets including digital, social, email, paid and organic, print, and affiliate - Oversaw branding of the company and maintaining consistent brand standards across all products, content, collateral, and communication- Managed all PPC campaigns including google adwords and facebook ads

A Single Production company is dedicated to telling the stories of people who live true, authentic lives. We believe that those who dare to be different, who speak out, who try hard, who make a difference can entertain, inform and inspire others to follow their own path.I was responsible for the promotion and distribution of all content.

• Drove the initiative to legalize equity and debt based crowdfunding which became title II and III of the Jobs Act signed into law by President Obama in 2012.• Took part in 4 congressional hearings about the feasibility equity based crowdfunding in the US.• Co-author of the 1st two Crowdfund Investing books: “Crowdfund Investing for Dummies” and “Crowdfund Investing in a Day.”• Speaker/presenter at numerous private equity/venture capital conferences and MBA schools across the country educating people about crowdfunding.

• Negotiated contracts directly with overseas manufacturers worth over $18k in product costs per year.• Built profitable textile import/export company that generated $60k in sales and $38k in profits in 2008.• Established new business network and trade routes that resulted in distribution agreements throughout 4 states via 3 distinct sales channels, increasing monthly profits by 10%.

• Ranked in top 5 salespeople in nationwide sales force of 2,700 based on sales of $1.1 billion. • Managed sales force team of 30 who drove $20MM in annual sales, maintaining #1 national team ranking for 15 months. • Developed sales/marketing strategy consistently exceeding budgeted goals by up to 25%.Created training program to on-board new employees and provide ongoing sales effectiveness education to team

Established mountain-bike adventure travel company in Costa Rica developing and implementing business and marketing plan creating first enterprise of its kind providing employment for 12 host country nationals. Constructed routes, staffed nature specialists, and negotiated contracts with hospitality and resort operators producing referral business and profits in less than six months.