Dmytro Zakharov Email & Phone Number

Ukraine

Kyiv, Kyiv City, Ukraine

Preparation of key project documentation and deliverables, such as feasibility studies, technical surveys, project specifications, requirements, investment plans, tender documentation;Providing regular updates on project status and presenting project updates to stakeholders as needed;Facilitating effective communication and collaboration among all project stakeholders, including donors, government bodies, ministries, technical experts, international financial institutions, steering groups, vendors and solution providers;Organizing project workshops and meetings, providing translation and logistical support as needed.

Киев, Украина

Develop and implement marketing strategy to support Visa MSS (merchants’ sales and solutions) strategy implementationDevelop and implement a strategic plan for Visa activities in partnership with other companiesManage new and existing partners joint campaigns to successfully meet the KPI’sWork closely with cross function to optimize the partnershipWork on the brief campaigns with the agencies and launch them in different channels including clients and social/digitalManaging day to day logistics and operations of the campaign mechanicsWork with banks on campaigns activation and trackingOn going assessment of the progress towards Visa goalsContinually monitor all the new trends, tools, technologies in eCom in general and activities of Visa partners/other merchants to identify new opportunities and define new strategies and solutions for more effective and efficientVisa Business goals achievementManage the allocated budget for partnership activities and ensure all activities are performed within parameters fully and on time in accordance with Visa policies and requirementsEstablish strong partnerships with internal (Visa Global teams, local marketing team and crossfunctional teams) & external (agencies, partners, merchants) teams to assist in the delivery of joint campaigns, which will add value to the Visa cardholder offerings and create profitable business opportunitiesActively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policiesEffectively manage all stakeholders responsible for the successful implementation of a strategy including internal team, agencies, suppliers, merchants and banks and others as appropriateEnsure all Global marketing policies and procedures are adhered to and identify areas where these policies and procedures need local adaptationShare best practice and successful programmes with other Visa Regional offices

Kiev Region, Ukraine

Responsible for long-term Advertising and Communications strategy aligned to corporate objectivesArticulate a clear vision and objective of integrated advertising campaigns across worldwide markets with focus on USA and Europe, and provide on-going strategic direction, ensuring accuracy of content and tonalityReview and approve all major campaign creative briefs, evaluate creative at key phases and socialize campaign strategies and creative with all necessary stakeholdersManage agencies' performance expectations and hold agency accountable to milestones, deliverables, costs and quality of workEnsure that the branding strategies and plans result in the highest possible business benefit and ROIEnsure the key brand attributes are consistently and accurately reflected in all communication channels. Ensure plans and initiatives are in direct alignment of overall corporate goals as well as brand strategy goals and objectivesTranslates single brand creative briefs into robust marketing plans that leverage all available media including TV, social, digital, mobile, search etc. within assigned budgetsDevelop global communication and brand guidelines to ensure single creative strategy and message across all communication channels, on- and off-trade activationsManage global sponsorships, product placement, events, e.g., UFC, WWFC, Barometer Bar Show etc. with maximum effectiveness within assigned budgetsLeading and developing the Marketing Communications department

Ukraine

Apply analysis of card payment trends, market opportunities, cardholders' behavior to digital/social marketing and plan in order to make strategic recommendations on future business directionMarket launch for innovative payment solutions and ecosystem in partnership with vendors, merchants and banks, e.g., Google Pay, Samsung Pay, Visa CheckoutDriving eCommerce, online and in-app card payments strategy via co-marketing with key merchants across the region: Uber, AliExpress, Rozetka.ua, Nova Poshta, Tickets.ua, ModnaKasta.ua, Belavia.by, Multiplex etc.Developing and managing marketing activities, driving awareness and usage for premium product segment: Visa Gold, Visa Platinum, Visa Infinite through consumer-focused communication and client activations with banks and merchantsDevelopment of localized ATL campaigns based on Olympics and FIFA global sponsorship assets to drive Visa product activation, usage and perception in CISSEE 17 regional markets for multiple productsChannel marketing management for Visa client banks within the CISSEE region: review and approval of co-marketing plans, budgets and creative materials; preparing and hosting sell-in events and client forums for Visa key accounts; managing training and incentive programs for banks’ office and branch staff; performing regular client meetings and business reviewsManagement of relevant annual marketing budgetsManage relationships with creative and media agencies, third party suppliers, and manage their activities effectively ensuring efficient delivery of agreed marketing plansMajor achievements:- Market launch of Google Pay for Visa in Ukraine and Samsung Pay in Belarus- Development and launch of Visa sponsored Olympics 2018 and FIFA World Cup 2018 campaigns

Kyiv, Ukraine

Generate annual brand plans which address growth, awareness and business objectivesDeveloping marketing strategies and plans based on how consumers make decisions and serving consumer needs to identify growth opportunitiesBringing together all marketing aspects from strategic development through execution of an integrated marketing/promotion plan and delivering with excellenceDevelopment and execution of full scale consumer led strategic brand communication campaigns from bottom point: TV commercials, out-of-home advertisement, web media, sponsorship, eventsLeading cross-functional agency teams in the development and execution of strategies for new advertising campaigns, digital, trade and consumer promotions, events and BTLManage relevant budgets - communication, media, production, BTL, digitalMonitor brand health and develop proposals to address target focus directions and opportunitiesLeading and working with cross-functional internal teams: trade, sales, legal, financeMajor achievements:Kyivstar’s No. 1 3G Internet national provider according to consumer perception tracking

Kyiv, Ukraine

Long term strategy development based on top Management outlook as well as market perspectiveIncreasing brand awareness, sell-out level, product presence and promotion, development and strengthening brand image via all channel’ levelsImplementation of channel marketing plans, dispay and shelf share targets and other business ratios (premium product) on yearly, quaterly, monthly basis, KPI performance definition & controlDeveloping and implementing retail and shop display strategy and standards according to brand identity and retail presence strategy: brand shops, experience zones, shop-in-shops etc.Managing national partner sales personnel motivation and incentive programs for retail and wholesale: both official and hiddenYearly strategy developing. Collecting all data, analysis of external factors and internal sales trend, forming strategy and main business approaches in retail and channel marketingSupporting sales in developing business upon each distribution channel through retail and wholesale marketing toolsManaging national field force team of merchnandisers & promoters to ensure sales increase, product presence and knowledge, dealer and customer attitude. Managing third party agencies activitiesNew product launch for the market ensuring interest generation, retail channel awareness and sales opportunitiesManaging information on each productDesigning and maintaining product performance analysis systems and mechanics by channel/model/price/sell-out levelDeveloping marketing plans by product categoryNegotiating with sales managers and accounts on marketing initiativesMAJOR ACHIEVEMENTS:No.1 Mobile phone category market share: from 22% in 2009 up to 41% in Oct 2012No.1 Smartphone market share: from 9% in 2009 up to 44% in Q1 2012No.1 Tablet market share: from 20% in 2011 up to 31% in Oct 2012National shop-in-shop, experience zone and brand shop program creationNational Floor Sales Men incentive program development

Kyiv, Ukraine

- Marketing & Brand planning- Managing brand marketing mix- Budget planning and reporting- Managing creative development process- Briefing & supervising ATL media and non-media activities- Managing distributor's & partners' co-marketing activities

Kyiv, Ukraine

Marketing Management:- Marketing & Sales Planning- GSM Product positioning maintaining- Handling distributors' marketing activities- Competitors' AnalysisMarketing Communications:- Media and non-media channels creative development- Tracking ATL, BTL & merchandising activities,- Promotions' and co-promotions' managementSales:- Sales planning- Managing distributor sales process: order receiving, discussion, truck loading, retail distribution- Distributor sales support activities management: development and tracking of bonus programs, incentive schemes- Preparation and conducting partners' seminars and product FSM trainings, dealer conferences, press-conferences etc.

Customer communication development, brand development, sales support, mobile titles promoting, product placement development, database processing

Advertising concepts' development, drafting advertising and PR articles

Programme documents taranslating and adapting, administrative assistance

Master Of Arts - Ma, Philosophy

Master Of Public Administration - Mpa, Public Management And State Governance