Zaki Mehdi Syed Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

• Delivered over 100 man-hours/month in efficiency gains by designing and automating customized reporting dashboards in Python and Looker Studio for 70+ clients, empowering data-driven decision-making and boosting client satisfaction.• Uncovered actionable insights to optimize campaigns and improve click-through rates by conducting deep-dive analyses of campaign performance using Google Ads Data Hub and SQL.• Increased team revenue by 10% through proactive development and automation of trackers and reports, streamlining workflows and maximizing efficiency.• Ensured on-track campaign performance and identified early optimization opportunities by implementing a pacing tracker to monitor live campaign metrics.• Facilitated seamless cross-functional collaboration by effectively bridging communication gaps between departments, enhancing overall workflow efficiency.

New Delhi Area, India

• Carrying out online research to update the statistical and economic content, for both print as well as online versions, of various Routledge UK titles such as Europa World Year Book (3 Volumes), Europa Regional Surveys (11 titles), Territories and States of India and Territories of the Russian Federation.• Collecting, organizing and collating data from the official government websites of various countries, and several other standard sources.• Tracking new data updates from different sources such as the World Bank, IMF, the UN, etc. at regular intervals to ensure that the information is timely included and deadlines are met.• Writing small synopsis, based on the analysis of the data sourced out, for the Economic Affairs section of the Europa World Year Book.• Leading different mini projects, prioritizing and making deadline-based schedules and allocating work among the team. • Training and mentoring the new members of the team, ensuring that their queries are resolved and deadlines are watched.• Reviewing the work of the mentees with regular feedback and one-to-one meetings. • Working closely with the editors in the UK and conducting weekly video conferences with them to ensure better communication and correspondence.

New Delhi Area, India

• Prepared questionnaires for primary surveys under the guidance of the mentoring professor. • Trained and supervised surveyors on the various aspects of conducting primary surveys and gathering data.• Worked as the primary field researcher, travelling extensively to various villages and rural areas of different Indian states to collect primary data.• Checked the filled-in questionnaires and surveys to ensure proper collation of the data in hand.• Coded data and managed large data sets for proper documentation of the primary surveys.

New Delhi Area, India

• Conducted basic and applied research on Direct Selling Industry, Punjab- State Profile and Emerging Channels of Distribution of India FMCG Sector.• Lead the primary survey process through creating several emailers and subsequent calls, ensuring proper execution aimed at achieving results.• Organized and structured the data derived from samples collected on field.• Analyzed data, wrote reports, made graphs for different research studies.

Data Science And Machine Learning

Master Of Arts (M.A.), Economics

B.A (Hons.), Economics