- Serve as product marketing strategic support for various service groups. - Design and execute demand generation campaigns that increase the number of prospects and continue to cultivate through on-going efforts. - Develop marketing messages for Web, e-mail and other marketing and sales collateral. - Provide stakeholders feedback on the effectiveness of their current marketing campaigns and on ways to improve future campaigns. - Work closely with the APQC sales department to deliver successful campaign, product and study launches whose outcomes are directly tied to center revenue goals. - Serve as a marketing representative/facilitator for diverse, internal cross-functional teams. - Assist with and/or manage the planning and execution of specific campaign related events to include Webinars, conferences etc. - Assist with and/or manage the creation and delivery of marketing automation and lead scoring programs. - Help ensure consistency of branding standards.