Chalice Premium is the new wave in luxury, offering people-centered cocktail and mocktail experiences celebrating community, flavor & breathtaking stories.Chalice Premium isn't just about products. It's about consumable luxury experiences. We push boundaries and demand inclusion, representation, and social responsibility. We push boundaries of flavor and acceptability and savor every exquisite moment.Chalice Premium redefines home mixology with convenience and inclusivity. We deliver top-notch ingredients and ethically sourced supplies to your doorstep, complemented by instructive masterclasses led by a diverse group of renowned mixologists. Our ecosystem fosters collective joy, community, and social responsibility, celebrating elevated cocktails, including low-alcohol and no-alcohol options. Chalice embodies fair pay, equity, and representation, a departure from market incumbents relying on exploitative supply chains. Crafted for ethical indulgence, we offer elevated beverage experiences while championing social good. Our commitment extends to sourcing predominantly from marginalized diverse suppliers and partnering with BIPOC, LGBTQIA+, and gender-expansive mixologists, ensuring unique flavor profiles. Experience the pinnacle of mixology with Chalice Premium.

Welcome to Exceptional: Curating Exceptional Luxury with Purpose.Walker Brand Collective is a portfolio of exceptional brands, each dedicated to crafting unforgettable experiences in the world of luxury. Our family of brands includes leaders in the food & beverage, CPG, luxury goods, beauty, and lifestyle brand spaces, united by a commitment to excellence, a passion for discerning consumers, and a deep dedication to Diversity, Equity, Inclusion, and Sustainability (DEIB). We are champions of visibility and representation. Our commitment to fostering the success of our brands goes beyond shared resources. We believe in the power of collaboration, fostering a supportive environment where each brand can leverage the expertise of the others. This allows our talented teams at Walker Brand Collective, to bring unparalleled creativity and strategic thinking to everything we do, with a strong focus on DEIB and Sustainability principles.Walker Brand Collective serves as the cornerstone of social responsibility and inclusivity within the premium space. We understand the intricate nuances of the luxury market, the specific needs of discerning consumers, and the power of crafting narratives that resonate and drive brand loyalty. We do this with a focus on DEIB, ensuring representation in marketing materials and campaigns reflects the diverse world we live in. We champion sustainability efforts, partnering with vendors, suppliers, and brands that prioritize ethical sourcing and eco-conscious practices. We understand the consumer seeking a high-end AND ethical experience. Luxury is not a price point; it's an experience. We are dedicated to creating and empowering our brands to create exceptional experiences for our customers, experiences that are not only luxurious but also socially responsible. Our focus on people-centered products, goods, and services ensures that we consider the impact on all stakeholders, from our employees to the communities we serve.

Achieved $7M+ in improved earnings from beauty, personal care, and wellness clients from Fiscal Year 2020 to Fiscal Year 2024 by establishing, restructuring, and streamlining business development, marketing, social media, and direct-to-consumer operating functions to align with established growth goals.Proactively identified and captured additional business opportunities beyond initial scope, resulting in 40% increase YoY in new business revenue.Led internal process for new business opportunities, qualifying opportunities, overseeing the pitch process, and determining effective and strategic pitch-winning deliverables resulting in a MoM revenue growth of 20%Recalibrated business models aligning with evolving market trends in DTC, retail and club stores yielding materially $105M+ in savings.Identified impactful messaging through consumer motivation studies and testing by utilizing consumer motivation studies to refine messaging strategies, resulting in a 35% increase in message resonance and engagement levels.Devised full end-to-end marketing and business development strategy and execution for pre-launch, startup, and mature brands amassing over $14M in 2023About Beauty and the Brand Co.Beauty + the Brand Co. is a global beauty brand development and marketing firm dedicated to making DIVERSITY + INCLUSION in beauty more than just trendy buzzwords. Our vision is clear. We help passionate beauty, wellness, and lifestyle entrepreneurs, like you, grow ideas, startups, and indie brands into strong, scalable & successful companies.What We Do: YOU have a bright idea. WE help make it GLOW!We are obsessed with supporting, mentoring, and partnering with our beauty bosses at any and every stage of the brand journey and are committed to providing our founders with systems and workflows that help them create their own lane in the $540 billion and growing beauty industry.

Building Beauty Brands Blueprint:How to Build Your Beauty Brand in One YearThe potential of the beauty industry is boundless. If you are interested in launching color cosmetics, complexion brands, skincare, fragrance, nail care, hair care and extensions, cosmeceuticals, beauty tech, body care, personal care, wellness products, supplements and so much more…You have an idea...this book will help you make it happen.What if I don’t have an idea for a brand yet?If you are on this page, you don’t lack ideas. You likely lack clarity and direction on how to describe your vision. We cover that in the first section.

Spearheaded transformative initiatives to drive operational excellence, optimize resource utilization, and propel profitability. Leveraged cutting-edge methodologies, innovative technologies, and strategic leadership to steer large-scale, high-impact projects toward unprecedented success.Leveraged AI algorithms for data analysis, and predicting potential risks and bottlenecks, enabling timely and proactive decision-making. Utilized comprehensive approach to ensure project success, efficiency, and cost-effectiveness while championing operational excellence and continuous improvement initiatives.Responsible for steering cross-functional teams through complex organizational change management combining strategic vision with executional excellence to drive sustainable growth and profitability.

Served as a key creative marketing fashion industry thought leader, developing compelling messaging and executing an integrated marketing and communications strategy for connectivity and consistency across all brand segments globally and customer experience touchpoints.Maintained up-to-date research analysis on modern consumers, global markets, and growing digital landscapes to identify channel growth opportunities.Managed P&L, client delivery, and multi-generational planning across a suite of existing benchmarking data and for merchandise products covering retail, MedTech pharmacy, social, wholesale, and e-commerce.Oversaw annual strategy and tactics, event planning from fashion shows to feature pitching, product placement, client relations, and reporting.Prospected and recruited Influencer/ KOL talent and negotiated offers while focusing on brand KPIs/positive ROAS goals (Instagram, YouTube, TikTok, X ) formerly Twitter, Facebook).Developed and executed customized marketing and PR strategies to generate brand buzz and drive sales, demonstrating fiscal responsibility while maximizing profitability within the fashion sector.Applied market analysis skills to identify emerging trends and opportunities within the fashion industry, ensuring fashion brand relevance and market expansion.

Provided trailblazing digital marketing consultation, social media direction, and influencer (KOL) marketing playbook. Provided architecture and game-changing strategies that ignited brand visibility, captivated audiences, and propelled revenue trajectory increases. Using data-driven insights, viral content mastery, and pioneering tech integrations like AI and AR, Crafted immersive digital experiences that leave indelible impressions. Built company infrastructure for over 100 Kroger-owned and operated properties and subsidiaries. Owned content guidelines and creation on behalf of Kroger (client), monitored earned and owned activity across relevant platforms, and cultivated online relationships with target audiences through paid, owned, and earned channels.Established best practices in influencer marketing strategies that aligned with evolving market trends in yielding materially $18M in attributable revenue in Fiscal Year 2022Drove the DEI strategy across all marketing channels, achieving a 40% enhancement in brand inclusivity and a 38% growth in market reach among diverse demographics.

Developed and grew wholesale business lines for portfolio brands by establishing new strategic partnerships with e-commerce retailers and resellers in FY 2019 and FY 2020 projected at $45M+Developed a Brand Design and Merchandising vision for the marketing extension of the design team by conducting ongoing research and analysis on consumers, global markets, and the digital landscapes.Crafted the company's marketing strategy, focusing on market and product positioning, demand generation programs, value translation, and differentiationRecruited and led a team of creative thought leaders, storytellers, and connectors by serving as a key creative marketing thought leader.

Led a brand transformation of the heritage business that drove overall earnings through new growth opportunities and optimized digital reach. Reported to the GM to provide full oversight and P&L responsibility of the beauty, wellness, and personal care portfolio brands including Olay, Olay Body, Old Spice, Herbal Essence, Pantene, My Black is Beautiful, First Aid Beauty, Native, and Secret generating $500M + in revenue.Leveraged high multicultural awareness and international market perspective gained through leading P&G Beauty’s international efforts managing e-commerce, digital and social media efforts for EMEA (Europe, the Middle East, and Africa) NA (North America) LATAM (Latin America) and APAC (Asia-Pacific) marketsSpearheaded Olay's e-commerce revenue growth to $3.B in 2018, achieving a remarkable 10.9% increase YoYSuccessfully navigated the digital transition post-acquisition of First Aid Beauty in November 2018, leading to a 25% increase in online sales within the first six months.Orchestrated a 15% surge in online sales revenue for Old Spice through innovative digital marketing campaigns and strategic collaborations, driving substantial brand growth and market impact.Led campaigns, integrated sponsorships, and content creation across a wide range of platforms leading to sales exceeding $2B

- Led the rebranding and instructional design for a growing portfolio of continuing education programs, including Beauty Business, Fashion Design, Streetwear, Sneaker Design AI/VR/AR-Executed and supported celebrity, ambassador-level, and paid talent-level influencer campaigns from beginning to end, including but not limited to identifying, vetting, negotiating, and managing influencer partnerships.- Exceeded core OKRs by spearheading high-touch social strategies, resulting in an increase in customer engagement and uplift in digital campaign performance.- Organized and managed in-person boot camp experiences and pop-up incubators, facilitating hands-on learning and team collaboration - Achieved prominent improvement in online course completion rates by implementing interactive learning modules, instructional design, and personalized support services- Increased online program visibility by 55% through strategic media partnerships, resulting in growth in student inquiries and subsequent enrollments - Created mentorship programs and pop-up growth incubators for students with a passion for beauty, fashion, sports management, streetwear, and music