Embr was founded on the idea that delivering exceptional client value can mean more than excellent pricing. Our approach to concept development, cost disclosure, reporting or even simple staffing presentations are all constantly evolving to better match the needs of our clients. As Executive Director, my role is to ensure that all functions of our agency are aligned with that founding idea. Responsibilities and achievements to date include:- Formulated organizational structure… Show more Embr was founded on the idea that delivering exceptional client value can mean more than excellent pricing. Our approach to concept development, cost disclosure, reporting or even simple staffing presentations are all constantly evolving to better match the needs of our clients. As Executive Director, my role is to ensure that all functions of our agency are aligned with that founding idea. Responsibilities and achievements to date include:- Formulated organizational structure, operations processes and strategic vision for Embr.- Implemented financial framework that encourages client leads to share detailed information regarding project costs and service fees, creating a transparent culture that has fostered trust and loyalty among clients.- Developed real-time reporting system, allowing client leads to collect event data and results immediately following execution for report creation and presentation to clients- Manage company P&L on all projects, closely monitoring costs and ensuring projects execute under budget, with all savings returned to clients- Heavy involvement in developing and presenting RFP responses to prospective clients, contributing to securing a diverse range of projects across multiple client categories. Show less

- responsible for building, executing and delivering marketing campaigns for clients- client management, budget management and project management- leading team through strategic development and tactical implementation of experiential marketing campaigns

- Worked closely with engineering and design teams in startup environment to guide development of Facebook application and automated reporting dashboard- Accountable for performance of web based lead generation application, utilized a strong attention to detail when analyzing data to ensure consistent performance and contract fulfillment- Led project design, production and implementation for major universities located in Canada, United States and United Kingdom- Managed ongoing… Show more - Worked closely with engineering and design teams in startup environment to guide development of Facebook application and automated reporting dashboard- Accountable for performance of web based lead generation application, utilized a strong attention to detail when analyzing data to ensure consistent performance and contract fulfillment- Led project design, production and implementation for major universities located in Canada, United States and United Kingdom- Managed ongoing client relationship, demonstrating excellent communication skills in supporting long lasting partnerships Show less

- Collaborated with technology teams to develop implement process improvements to proprietary scheduling and reporting systems- Worked as part of planning team, managing deadlines and ensuring key milestone completion across all levels of client service team- Compiled field operations data via SQL cube commands and completed ongoing analysis of key performance indicators that drove improved margin delivery and superior line of sight to program performance

- Managed team of brand ambassadors successfully; ensuring campaign compliance and growth of team members- Submitted concise and insightful reports, highlighting key learning’s that were scaled across national teams- Demonstrated strong presentation skills to facilitate national training sessions; conveyed program procedures to new employees

- Created social media marketing campaigns targeting ideal demographic profiles using a diverse range of platforms including Facebook and Twitter - Evaluated efficacy of digital programs using strong understanding of web analytics, improving click through rates, search engine ranking and lead conversion rate- Conducted needs analysis and developed project requirements; required to communicate effectively with production team to ensure deliverables met client expectations

- Utilized a strong attention to detail in coordinating sponsorship activations and executing game day promotions to exact client specification- Contributed to marketing projects and innovations that led to increase in ticket sales- Achieved an excellent performance evaluation for demonstrated leadership skills and ability to work with minimal supervision