SOCIAL MEDIA STRATEGY & MANAGEMENT- Develop and execute comprehensive social media strategies tailored to brand goals, driving engagement across multiple platforms.-Create, curate, and manage content that resonated with target audiences, fostering authentic community connections.-Monitor trends, analytics, and emerging technologies to optimize content performance and maintain a competitive edge.-Actively engage with followers, responding to inquiries and resolving issues to enhance brand loyalty.BRAND COMMUNICATION & CONTENT CREATION-Lead creative content initiatives that reflected brand voice, resulting in heightened visibility and engagement.-Collaborate with clients to brainstorm and implement innovative ideas that aligned with their marketing objectives.-Design and execute digital campaigns that effectively communicated brand messages, ensuring consistency across all channels.-Regularly analyze metrics to measure the success of campaigns and adjust strategies to maximize impact.

Develop social strategy and original content to distribute across social media platforms.- Establish metrics, utilize social listening and identify best practices- Galvanize social media influencer community during annual "Farm to Tray "sustainable food fundraising event- Write and produce newsletters and e-blasts- Manage Causevox platform during annual Fast-A-Thon peer-to-peer online fundraiser- Build relationships with corporate community to secure event sponsorships and donations

Spearhead relaunch of the Prospect Family Support Center, a free community program providing resources to all NYC families in need- Plan and execute strategic outreach plan to create awareness about the crisis nursery and emergency services available - Attend community meetings and fairs to network with CBOs and- Facilitate special events including on-site parenting workshops and open houses- Supervise operations and on-board new staff- Conduct intake appointments and compile; and organized weekly progress reports

-Represent the mission and voice of StFFPS, a non profit, in the online space.-Manage all social media platforms for StFFP and "Doodle For Hunger," St. Francis' Annual Celebrity Art Auction.-Develop and curate custom content to inform, engage, and fundraise. -Build and track online audience engagement-Promote and assist at program events-Oversee email database utilizing Constant Contact

Achieved excellence in store operations by offering a beautifully curated multi-brand collection of lingerie, accessories and signature bra measurements, with high-caliber professionalism and sensitivity to body image issues.Facilitated the Management team and CEO with the opening of the Upper East Side store in November 2011, as one of five full-time associates. Partnered with Corporate to successfully execute the first-ever Journelle Warehouse Sale held in January 2012.Co-managed flagship Union Square location during $250K month; lead team, handle cash deposits and all customer special orders and requests.

HerHattan NYC, (a start-up online publication), exists to share the stories of talented women who, everyday, work to make their dreams a reality and watch their passions unfold, in the city where you have to make it to live it. HerHattan NYC, "Where beauty, fashion, and success wear lipstick and six-inch heels!" --Assist with all grassroots Marketing, Event Coordination, PR, and Social/Digital Media efforts...All in six-inch stilettos, of course!Visit www.HerHattanNYC.com to see what all the fuss is about!

-Assist Social Media Director with all internal and external (company and client) social media efforts -Supervise all client Twitter and Facebook accounts (5-10), update multiple times daily with relevant content to engage fans/customers.-Draft creative pitches and angles to present to national, regional and local broadcast, print and online outlets.-Assist Sr. Account Executives in securing media opportunities and placements for clients, conducting follow-up, and tracking all press mentions.-Coordinate and prepare the distribution of requested samples to media outlets. -Conduct new business outreach via targeted correspondence, and follow-up.

•Prepare and track all garment and accessory samples entering/exiting the showroom for press coverage, stylist pulls, etc.•Maintain the fashion closet and merchandise/organize showroom at all times; shadow Account Executives.•Assist during local and national industry tradeshows (The Coterie) and client meetings, on-site and in the Tristate area.•Update line sheets, and utilize them to cross check sample status of showroom lines; log-in/steam all new sample arrivals.•Utilize 'Showroom Exchange' to update client database.

•Build an immediate and lasting rapport with all visitors including international guests, celebrities, and diplomats.•Achieve an inviting, memorable guest experience utilizing expert communication, multitasking, and collaborative skills. •Contribute suggestions at round-table discussions regarding the business, with various levels of management.•Handle highly confidential proprietary documents; and process all transactions using POS software.

• Collaborate with Account Executives to successfully fulfill all client requests and company initiatives.• Deliver high level clerical and creative support to the VP, Account, Copywriting, Design, and Web/Digital teams.• Conduct competitive/market research. • Assist with client billing, and search engine marketing and optimization efforts.• Proof materials before client review.• Revise media schedules.• Transcribe audio and video tapes. • Coordinate special projects as needed.• Help manage client Twitter account.

•Engage and skillfully anticipate the diverse needs of all patrons visiting the iconic retailer.•Partner with management to motivate, train, and familiarize new hires with company and job duties. •Convey promotional event information to guests to maximize results; express guest feedback to management.•Support company-wide physical inventory efforts by calculating merchandise totals semi-annually.•Facilitate the Visual Merchandising department with the remodeling of the sales floor each sales quarter.

•Extend seamless client service to multinational interests, in very visible assistant office manager role.•Provide executive assistance to two Presidents, and liaise with all members of full-service boutique advertising agency to cohesively develop current and potential business prospects.•Maintain multi-line office phone system•Handle messenger and FedEx requests•Draft internal and external electronic correspondences•Coordinate conference calls and prepare rooms•Assist at photo shoots. •View proposal and campaign preparation from conception to execution.•Participate in agency discussions.•Miscellaneous tasks