Zachary Sherman

Zachary Sherman Email and Phone Number

CEO LaunchPad Lending @
Zachary Sherman's Location
Los Angeles, California, United States, United States
Zachary Sherman's Contact Details

Zachary Sherman work email

Zachary Sherman personal email

n/a
About Zachary Sherman

Digital advertising professional with more than 10 years of experience being a consistent producer, driven to improve results and exceed goals. Focused on applying proven skill sets at a high level in order to formulate innovative ideas and drive growth.

Zachary Sherman's Current Company Details
Self-employed

Self-Employed

CEO LaunchPad Lending
Zachary Sherman Work Experience Details
  • Self-Employed
    Coo
    Self-Employed Sep 2017 - Present
    Greater Los Angeles Area
  • Sharecare, Inc.
    Strategic Consultant To Svp
    Sharecare, Inc. Jul 2017 - Sep 2017
    Greater Los Angeles Area
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  • Optimal Fusion Inc
    Director Of Ad Operations
    Optimal Fusion Inc Mar 2015 - Jun 2017
    Greater Los Angeles Area
    • Training, managing, and growing the ad operations department, hiring technically adept and analytical campaign managers to support sales team in meeting their goals• Broad experience with DSPs, programmatic exchanges, and ad networks (AppNexus, DoubleClick, Rubicon Project, Rocket Fuel, DBM, Turn, PubMatic, TubeMogul, MoPub)• Significant experience with most third party ad servers (DFA/DFP, Open AdStream, OpenX, Sizemek, Atlas, Zedo)• Scaled video, display, and in-app ad revenues from $35k/mo. to $320k/mo. in 8 months • Report directly to CEO, SVP, and CFO• Extensive experience utilizing third party monitoring and blocking tools for brand safety and ad view-ability (DV, IAS, ForensIQ, MOAT, GroupM, comScore)• Delivered and maintained a guaranteed click-thru rate of over 1.62% CTR for Disney’s primary advertising initiatives for over 6 months
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  • Optimal Fusion Inc.
    Director Of Business Development & Programmatic Media
    Optimal Fusion Inc. Jun 2013 - Feb 2015
    • Scaled video, display, and mobile ad inventory from 650k impressions per month to over 20M impressions per month• Responsible for planning, cultivating, and scaling digital publisher base of 250+ websites, blogs, and original content providers as well as monetizing publisher inventory• Work directly with VP and Sales Director on campaign forecasting and RFPs to ensure that we are proposing the strongest possible campaigns for clients and brands ( Disney, Alcon, Microsoft, Rosetta Stone, Audible.com, ITT Tech, Proctor & Gamble, Kraft Foods, McDonalds, Olay, ZipLoc, onest COThe Honest Co., Johnson & Johnson, Toyota, Delta Airlines)• Providing account management and sales teams with DSP training and serving as the resident ad ops expert• Reported directly to VP, SVP and CEO• Oversaw team of 5 developers/programmer/designer• Reduced ad quality overhead costs by 72% by co-developing a technology focused creative monitoring and management system
  • Optimal Fusion Inc
    Media Buyer & Monetization Strategist
    Optimal Fusion Inc Jan 2012 - May 2013
    Greater Los Angeles Area
    • Trained and managed a team of 3 media buyers and 2 traffic analysts to scale performance for our clients• Oversee & manage execution of all campaign/media buy types (video pre roll, desktop display, mobile web/in-app, rich media, native ads, Facebook, Pinterest)• Monetize direct response partners and private marketplace inventory for all pricing models including CPM, CPC, CPA and revenue sharing• Managed the implementation, delivery and performance of several dozen concurrent advertising campaigns per month
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  • Optimal Fusion Inc
    Email Marketing & Strategy
    Optimal Fusion Inc Oct 2010 - Dec 2011
    Greater Los Angeles Area
    • Conceptualized, developed, and built from scratch, the infrastructure for entire email monetization platform, CRM, and mailing IPs/domain blocks• Successfully setup, manage, and maintain the integrity of over 1,024 mailing IPs• Email data/list management of 12 vertical content properties – database growth strategies, html creative encoding, list segmentation, mail deployment, performance analysis, data cleansing & hygiene, CAN-SPAM compliancy• Maintain the steady growth of data base containing over 70 million subscriber records
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  • Shmaltz King Food, Llc
    Senior Product Marketing Manager
    Shmaltz King Food, Llc Feb 2009 - Aug 2010
    Greater Los Angeles Area
    • Orchestrated the setup of brand logo, e-commerce website, and order processing• Scaled the brand’s grocery distribution accounts from 1 store placement to 6 stores in 7 months• Generated $98k in supplemental revenues from online product sales in 12 months• Responsible for managing all online order processing• Oversaw team of 2 line chefs, 2 package/delivery staff
  • Airtech Global Solutions
    Director Of Digital Marketing
    Airtech Global Solutions Apr 2007 - Jan 2009
    Greater Los Angeles Area
    • Consulted 30+ concurrent clients, resulting in >26% revenue increase in 8 months• Spearheaded inception/development of new digital marketing divisions• Build out new ad ops tech, ad solutions, and marketing & PR platform partners• Provide individualized management and support to top revenue client accounts• Resident expert in Avionics and Telecomm. Equipment• Work with Director of Sales to provide insightful and actionable industry comparisons• Reported directly to Dir. Of Engineering and COO

Zachary Sherman Skills

Direct Marketing E Commerce Media Buying Social Media Strategic Partnerships Online Marketing Mobile Marketing Digital Media Business Development Digital Marketing Advertising Lead Generation Google Adwords Advertising Sales Integrated Marketing Seo Media Planning Online Advertising Affiliate Marketing Marketing Search Engine Marketing Google Analytics Social Media Marketing Sem Email Marketing Display Advertising Customer Acquisition Pay Per Click Marketing Strategy Search Engine Optimization Ppc

Zachary Sherman Education Details

Frequently Asked Questions about Zachary Sherman

What company does Zachary Sherman work for?

Zachary Sherman works for Self-Employed

What is Zachary Sherman's role at the current company?

Zachary Sherman's current role is CEO LaunchPad Lending.

What is Zachary Sherman's email address?

Zachary Sherman's email address is za****@****ion.com

What is Zachary Sherman's direct phone number?

Zachary Sherman's direct phone number is +140467*****

What schools did Zachary Sherman attend?

Zachary Sherman attended City University Of New York-Queens College, Queens College.

What skills is Zachary Sherman known for?

Zachary Sherman has skills like Direct Marketing, E Commerce, Media Buying, Social Media, Strategic Partnerships, Online Marketing, Mobile Marketing, Digital Media, Business Development, Digital Marketing, Advertising, Lead Generation.

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