I am a manager with over 20 years of experience in media and advertising. For many years I was working as an Account Director in leading communication agency in Poland - Wavemaker. Recently I am a part of media organization for Haleon (previously GSK Consumer Healthcare), at the position of Media Lead CEE. Region consists of 24 countries, incl. CEE, CIS, Greece, Israel.I have broad expertise in creation of customer journey strategy, strategic planning, brand strategy development, brand activation in digital and offline media environment as well as project management at regional level. I have strong performance record with leading global media organization and brands. For 4 yours I held the position of Integrated Marketing Communications Manager CEE at Colgate Palmolive, acting also as Media Lead Europe for 6 monthsIn 2016 & 2022 I was appointed to serve on a jury of Effie awards contest in Poland for FMCG non-food category
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Media ManagerPepcoWarsaw, Pl -
Media Lead CeeHaleon Jul 2022 - PresentWarsaw, Mazowieckie, Poland- Driving and executing strategic media growth initiatives for Haleon's power brands: implementing Media planning Golden rules to drive marketing effectiveness- Cooperating with stakeholders on indentifying and prioritizing sources of growth and converting them into strategical and implementation decisions- Managing econometric studies with external partners to indentify media activities delivering strongest ROIs which later helps wich investment decisions -
Media Lead CeeGsk Dec 2021 - Jul 2022Warszawa, Woj. Mazowieckie, PolskaKey areas of responsibility- Direct and manage the media agency relationship across CEE markets- Leadership of the local market comms planning, translating global strategies into effective local execution. - Building data driven and consumer insight based digital strategies across platforms (Video, display, mobile)- Delivering highest possible return on media-investment - Driving the Digital Agenda with a strong emphasis on leadership and vision. -
Area Media Manager CeeGsk Sep 2018 - Dec 2021Consumer Healthcare Global MediaKey areas of responsibility- Direct and manage the media agency relationship across CEE markets- Leadership of the local market comms planning, translating global strategies into effective local execution. - Building data driven and consumer insight based digital strategies across platforms (Video, display, mobile)- Delivering highest possible return on media-investment - Driving the Digital Agenda with a strong emphasis on leadership and vision.
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Integrated Marketing Communications Manager, Central Europe EastColgate-Palmolive Aug 2014 - Aug 2018Warsaw, Masovian District, PolandImplementation of annual strategic communications plans for worldwide brandsMedia planning and buying for countries: Poland, Latvia, Lithuania, Estonia, Hungary, Czech, Slovakia and Romania across all media channels Management of media, PR and digital agencies internationally across Central Europe East: KPI setting, daily management, annual evaluations Leading of marketing communication strategy: product launch support, lifecycle management, social networks, consumer websites and PR People management: team leading, coaching, 1:1, annual reviews and daily talent management Tight cooperation with internal and external stakeholders: product managers, retail marketing department and executives across CEE -
Group Account DirectorMec Jan 2013 - Aug 2014Warsaw Area, Poland -
Account DirectorMec Aug 2000 - Dec 2012- Develop regional campaign strategies to hub countries that meet local and regional brands strategies - Account management for FMCG brands like Colgate, Palmolive, Energizer, Wilkinson, Morliny, Krakus- Coordinating of media planning and purchasing for CEE countries (Latvia, Lithuania, Estonia, Hungary, Slovakia, Czech Republic)- Development and implementation of media strategies, especially for FMCG brands- Leading and participating in the regional and global projects- Manage group of employees and report directly to CEO- negotiations of buying conditions- administering annual budget- submission of financial reports- reporting to the European headquarters
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Senior Media ManagerMediaedge:Cia Sp. Z O.O. Jan 2006 - Dec 2007
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Media ManagerMediaedge:Cia Sp. Z O.O. Sep 2005 - Apr 2007
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AccountantYoung & Rubicam Mar 1999 - Aug 2000Warsaw Area, Poland- performing a broad range of accounting, tax, and management procedures
Robert Zalewski Education Details
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University Of Brand Strategy
Frequently Asked Questions about Robert Zalewski
What company does Robert Zalewski work for?
Robert Zalewski works for Pepco
What is Robert Zalewski's role at the current company?
Robert Zalewski's current role is Media manager.
What schools did Robert Zalewski attend?
Robert Zalewski attended University Of Brand Strategy, Wyższa Szkoła Finansów I Zarządzania W Białymstoku.
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