As a Social Media Executive and Entrepreneur, my journey now centers around working as a content creator, social media execution and content direction for the renowned brand Independent Food Company in Dubai. This company boasts several famous restaurants under its umbrella, including Parkers, Public, FindSalt, Grind, Somewhere, Joe and the juice and Soil around GCC AND UK. In my role, I manage social media, videography, and content specialization, ensuring that each brand’s narrative is engaging and impactful.Previously, I served as the COO and Co-Founder of BB Leads, where I led our team in social media management and innovative campaigns, significantly enhancing client engagement and user experience. Despite my formal education in engineering from Sahyadri College, it was my self-driven efforts outside the classroom that truly fueled my creativity and innovation. Learning on my own taught me to be strong, resourceful, and inventive, enabling me to create data-driven and outcome-focused digital marketing strategies that foster growth and transformation for our clients.