Zachary Martz's Location
Montour Falls, New York, United States, United States
Zachary Martz's Contact Details
Zachary Martz work email
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Zachary Martz personal email
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About Zachary Martz
I am a dynamic leader who excels in building teams through a thoughtful process and feedback. As an exceptional communicator and relationship builder, I have progressed through roles that require strategic planning, client/vendor management, technical aptitude, and design thinking. My diverse skill set includes expertise in product design, project management, e-commerce, digital design, analytics, and marketing. I am not only a leader but also a programmer, designer, marketer, tester, creator, and communicator.
Zachary Martz Work Experience Details
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Founder & CeoZamartz Consulting Jun 2010 - PresentMontour Falls, New York, UsWith a proven track record of success across diverse retail companies, zamartz is experienced digital strategist with expertise in web design and integrations, UI/UX, data management and analytics, cross-platform retail creative production, e-commerce and brick-and-mortar operations, as well as marketing and advertising.Key Skills:• Retail digital strategy development and implementation• Web design and integration• User interface (UI) and user experience (UX) optimization• Data management and analytics• Cross-platform retail creative production• E-commerce and brick-and-mortar operations• Marketing and advertising campaign planning and executionExperience:• Developed and executed retail digital strategies for companies such as Draper James Blog, DL1961, Lichtenberg, Grey Health Group, The Wall Street Journal, Renaissance Chimney Inc., Bijoux International Inc. (Eastsport, BJX Outlet, Fuel, Bodhi Handbags), Eileen Fisher, Paravel Luggage, and SMCP, US & CA (Sandro & Maje)• Designed and implemented innovative web and mobile applications that drove engagement and sales• Optimized user interfaces and experiences to enhance customer satisfaction and brand loyalty• Conducted data analysis to inform strategic decisions and improve operational efficiency• Created and executed marketing and advertising campaigns that effectively reached and engaged target audiences• Managed cross-functional teams and collaborated with internal and external stakeholders to achieve business objectives -
Director Enterprise Project Management (Pmo)Eileen Fisher, Inc. Jun 2020 - Feb 2022Irvington, Ny, UsResponsibilities:• Lead and manage multi-million dollar projects across the Direct to Consumer (DTC) landscape• Develop and maintain best practices for project management• Implement people-centric approach to change management and training• Run key stakeholder meetings and report to C-suite on large initiative plans• Monitor multi-year and multi-phase budgets for multiple projects• Provide additional strategy in process improvement and organizational design• Provide consultation for all new vendor and new product development for DTC• Collaborate and maintain Corporate 3-year and yearly roadmap• Serve as a member of the DEI steering teamAchievements:• Successfully built the project management office for Eileen Fisher Enterprise business• Broke down information silos and created a collaborative team structure• Launched a shared services model for Business Analysts, Project Managers, and Quality Assurance members• Successfully launched over 40 projects in 3 years on time, under budget, with minimal scope creep• Revolutionized digital ecosystem to provide transparency and success across the DTC network• Successfully initiated and implemented 5 large collaboration tools, including Jira, Confluence, SmartSheets, Lucid Chart, and Chat. -
Director Of Dtc Project ManagementEileen Fisher, Inc. Jul 2018 - Jun 2020Irvington, Ny, UsDefined Project management process that set the gold standard for the organization
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Sr. Digital Project ManagerEileen Fisher, Inc. Sep 2017 - Jul 2018Irvington, Ny, UsDevelop Project Management team within the Digital Realm of the Eileen Fisher business with the focus on larger, multimillion dollar, programs.
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Project Manager - Digital Products & EnhancementsClub Monaco Mar 2015 - Sep 2017New York, New York, UsResponsibilities:• Subject Matter Expert: SEO, SEM, Tag Management, Product Feeds, A/B testing, Personalization, Technical Optimization• Project Manage Marketing Operations• Analytics Integrations and Additions (Adobe Omniture & Google Analytics)• New Vendor Risk Assessment & Security Efforts (Jira) ++• SEM Product/Inventory FeedsAchievements:• Implemented Analytical design methodology for optimizing site and customer experience• A/B Testing and one-to-one engagement methodology (Monetate Owner)• Installed tag management system in house. Ultimately saving the department and development cost of $145k/annually ++• Developed Security Review & Data Standard for 3rd Party Integrations and Tagging.++• SEM Optimization cutting down paid spend by $60k annually with no loss in traffic. ++• SEO Organic Growth increase of 30%/yoy with optimizations and keyword strategy plan. ++• Auto Image assign, Saved coordinators a total of 100 labor days annually• Implementation of Feed Managements resulting in 30% increase in PLA & Affiliate Revenue as well as additional data sales revenue• A/B and personalization efforts bringing an additional x/$ annually++ = Set Standard for Ralph Lauren & other RL Brands -
Freelance Creative DirectorPeppercomm Jan 2015 - Mar 2015New York, Ny, UsKey Achievements:• Helps to launch projects that are above clients expectations• Bring new business through innovative client experience and deliverablesResponsibilities:• Create Engaging Print & Digital Designs• Designed new digital projects with a focus on responsiveness and style consistency• Suggest functionality & User improvements• Create Multiple finished iterations quickly• Front End development with Twitter Bootstrap and Other Responsive Framework -
Freelance Creative DirectorGrey Healthcare Group Sep 2014 - Jan 2015New York, Ny, UsKey Achievements:• Developed Digital branding strategy and adaptable digital guidelines• Developed a reputation to deliver timely and creative design solutions• Consulted on best practices on all things digitalResponsibilities:• Adapted designs to fit tablet and mobile formats• Designed new digital projects with a focus on responsiveness and style consistency• Expand on and finish design concepts mid-way or on the final leg of production.• Suggest functionality & User improvements• Create Multiple finished iterations quickly -
Product ManagerThe Wall Street Journal Oct 2012 - Jun 2014New York, Ny, UsKey Achievements:• Managed and led research initiative for luxury e-commerce within publication• Planned, designed, and implemented a new e-commerce business (slated for $1.5M in second year) from scratch.• Established testing and optimization strategies to improve email KPIs plus implement new email initiatives• Played a pivotal role in shaping Shoppable (72Lux) API and display offers Responsibilities:• Research emerging industry trends and strategize new opportunities to Sign-on luxury partners and Brands• Develop internal creative briefs and design specs matching initiatives throughout the year • Conceptualize and lead larger marketing campaigns up through execution• Documentation and communication of project status to teams on a regular basis to ensure all teams are aware of next steps and project milestones• Lead cross-functional meetings with marketing, merchandising, creative, copy as part of a briefing and review process• Initiated Omniture reporting and scheduled distributional of metrics -
E-Commerce & Digital Brand ManagerBijoux Int'T Inc. Dec 2011 - Oct 2012Reported Directly to the VP and OwnerKey Achievements:• Developed sales strategy resulting in an increased Conversion and Revenue by 120%• Standardized creative format to meet expectations of large online retailers from Lord & Taylor to Wal-Mart• Blogging and Social Media plan lead to Facebook fan increase from 300 to 3000 fans in 3.5monthsResponsibilities:• Collaborated with merchandising and creative directors to implement cohesive brand image • Spearheaded development of web exclusive product lines• Lead social media and marketing - development and execution• Strategized website release of 2500 sku product lines. Including descriptions, inventory, images, & taxonomy• Optimize online workflow of order fulfillment and shipping practices
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Freelance Flash Design & AnimationGrey Group Dec 2011 - Dec 2011New York, Ny, Us• Freelance design of animation and development for charity e-card. • 6 Slides each progressively encouraging the user to donate to the toy drive. -
E-Commerce & Creative DirectorCockpit Usa Inc Jul 2010 - Dec 2011New York, Ny, UsReported Directly to OwnersKey Achievements:• Revitalization of failing e-commerce site including back end and front-end architecture/design• Increased Conversion and Revenue by 50%• Trained and updated fulfillment and sales staff on all retail systems converging on e-commerce Developed focus in creating a distinction between sub-product lines and core brandResponsibilities:• Developed branding guideline package for salesmen and business partners to use as a unified brand image• Cohesive image for seasonal collections and merchandise• Developed and Lead social media and marketing plans• Implemented Standards for printed and digital product and mechanized images• Encouraged branding standards to be present in all company representation.• Full identity support from product production to printed work to online facade -
Creative Department (Sole Intern)Diesel Jun 2010 - Aug 2010Breganze, Vi, ItSole Creative Intern• Responsible for Printed Ads ~ Publications (i.e. Nylon, FADER, GQ)• Email Blasts• Promotional Material (post cards, books)• Formatting Nationwide Ad Campaign for multiple applications including: billboards and marketing Ads, Email blasts / Emailers, promotional books and pamphlets, In-store graphics, room designs, and printed communications. -
ManagerDiesel Jul 2008 - Jun 2010Breganze, Vi, ItGeneral Management and Operations for a 8+ employee Retail store.Responsible for Scheduling, Proccessing Shipments, Generating sales, creating tasking schedules for associates, Visual Merchandising, In-store POP, e-commerce promotions.
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Point Of Sales AssociateConverse Dec 2007 - Jul 2008Boston, Ma, UsProcessing and Merchandising, Sales Tracking, Shoe and Apparel Sales
Zachary Martz Skills
E Commerce
Web Design
Advertising
Social Media
Graphic Design
Marketing
Creative Direction
Email Marketing
Blogging
Web Project Management
Product Management
Seo
Wordpress
Adobe Creative Suite
Social Networking
Art Direction
Jquery
Javascript
Photoshop
Management
Merchandising
Brand Development
Fashion
Css
Facebook
User Experience
Social Media Marketing
Retail
Project Management
Magento
Indesign
Omniture
Strategy
Project Management Office
Analytics
Business Strategy
Product Development
Change Management
Digital Marketing
Business Development
Strategic Planning
Php
Leadership
Team Leadership
Gtm
A/b Testing
Productsup
Personalization
Smartsheet
Advanced Css
Css3
Visual Basic
Stylists
Graphics
Photography
Illustrator
Apparel
Sales
Monetate
Data Feeds
Zachary Martz Education Details
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Kutztown University Of PennsylvaniaAdvertising Design
Frequently Asked Questions about Zachary Martz
What company does Zachary Martz work for?
Zachary Martz works for Zamartz Consulting
What is Zachary Martz's role at the current company?
Zachary Martz's current role is Founder & CEO zamartz Consulting.
What is Zachary Martz's email address?
Zachary Martz's email address is zm****@****her.com
What is Zachary Martz's direct phone number?
Zachary Martz's direct phone number is +121288*****
What schools did Zachary Martz attend?
Zachary Martz attended Kutztown University Of Pennsylvania.
What skills is Zachary Martz known for?
Zachary Martz has skills like E Commerce, Web Design, Advertising, Social Media, Graphic Design, Marketing, Creative Direction, Email Marketing, Blogging, Web Project Management, Product Management, Seo.
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