As the International Marketing Manager at Morelli, I am driving our brand’s expansion into the vibrant Brazilian market. I create targeted strategies that establish and grow our presence, combining a deep understanding of local market trends, consumer behavior, and competitive dynamics with Morelli’s global vision. My goal is to craft marketing plans that truly resonate with Brazilian audiences while preserving the essence of Morelli’s brand identity.I work closely with local teams and cross-functional partners to adapt and execute impactful campaigns across digital and traditional channels, ensuring seamless product launches and strong market reception. I’m dedicated to delivering measurable results, managing the marketing budget, tracking campaign performance, and continuously refining our approach to optimize brand growth in Brazil.Expanding Morelli’s presence in Brazil means thinking beyond just marketing—it’s about mastering a complex landscape of market research, legal compliance, logistics, and strategic partnerships. My role is to navigate this process, ensuring that every aspect is aligned for success and that Morelli becomes a trusted name in Brazil.

Leader of the digital transformation of the company to optimize the customer experience with an omnichannel approach.Coordination of the development of the sales channels as well as the commercial partners of the different business units.Lead the design, execution, and monitoring of campaigns. Realization of budget and marketing plans in cooperation with the different areas of the company.Establish comprehensive marketing tools and instruments based on local needs.Track record of success in strengthening and positioning Morelli as one of the leaders in its niche.Extensive experience as a leader in developing brand and commercial relationships in Brazil.

Development of online business model. Implementation of Business to Business system.Analysis and improvement of user experience and usability. Management and analysis of effectiveness of communication and advertising plans.Logistics Organization.Management of digital marketing plan.

Coordinate the digital marketing team to create the best experiences and actions for potential clients and followers. Development of the launch tasks of the e-commerce portal. Communication and follow-up with the developer, community manager, and sales department.Management and analysis of communication and advertising plans.Competitive analysis regarding the offer of products, prices, advertising, and commercial conditions.

Manage product listings on e-commerce platforms such as our website, eBay, and Amazon.Respond promptly to customer inquiries and provide excellent customer service to enhance satisfaction and drive repeat business.Create engaging product descriptions and compelling imagery to showcase our record collection.Monitor and analyze sales performance metrics, identifying trends and opportunities for improvement.Collaborate with the marketing team to develop and execute promotional campaigns to drive online sales.