Product Lead - Customer Profile
CurrentAs the Customer Profile Product Lead, I oversee the following core domains:1. Account Management2. Registration & Onboarding3. Tipico Profile & Access4. Customer Verification5. BackofficesI lead 5 Product Managers and 5 development teams, collaborating closely with Commercial, Compliance, Tech, and Architecture teams. My responsibilities include strategy and execution, ensuring alignment with the C-level vision to elevate Tipico's customer experience and business capabilities.I also drive performance improvements through key conversion rate KPIs, focusing on:1. User activity and engagement across both Germany and Austria, fully regulated local markets.2. Registration success rates and conversion funnel optimization to streamline onboarding.3. Technical error reduction, enhancing platform stability and user experience.4. Conversion rate optimization across the platform to increase overall customer acquisition and retention.In addition to these efforts, I have supported and led key cross organisation regulatory initiatives such as:1. Safe Server and LUGAS integration to meet German compliance standards.2. OASIS (centralized self-exclusion system) implementation for responsible gaming.3. Limits management to ensure regulatory compliance with responsible gaming.4. Anti-Money Laundering (AML) initiatives to uphold financial integrity.These initiatives and KPIs are key to our strategy of transforming the Tipico platform into a scalable B2B model, delivering value across multiple tenants and systems.