As Co-President and CCO of MeZA/1618, I lead a full-service agency designed for the new economy, where creativity and technology are the driving forces. With over 20 years of experience as a creative, I have worked with unquiet brands such as Reserva, 505 Games, Konami, Disney, Netflix, Sony, DSM, EQI Investimentos, Santander, Usend, BMG, Sanavita, and many others.I have a proven track record of delivering innovative and effective digital advertising solutions, with a focus on creative strategies to sell better. I have been responsible for launching and conceptual restructuring several brands, such as Ford, Land Rover, Nextel, Fiat, and Itaú. I have also been recognized in prestigious awards such as Cannes Lions, FIAP, El Sol, Wave Festival, LWA, CCSP, and ABEMD. Additionally, I have contributed to the industry as a jury member of Festival of Media Latam and Wave Festival, and as a columnist for Meio & Mensagem during Cannes Lions. My mission is to create impactful and meaningful work that connects with people and drives results.